Blue Orange Games Inks Pact With Alliance Game Distributors

Source: Blue Orange Games/The Toy Book

Blue Orange Games has a new path to retail.

The company that serves up “hot games for a cool planet” such as Kingdomino, Meeple Land, Photosynthesis, and the Toy of the Year (TOTY)-nominated Fish Club inked a new distribution deal with Alliance Game Distributors, the largest hobby-game distributor servicing North America.

“Alliance brings a unique focus on the tabletop game market and we are delighted to work with them to continue expanding the reach of our games to new and current fans in hobby brick and mortar stores across the U.S.,” says Blue Orange CEO Martin Marechal.

Under the new agreement, Blue Orange Games’ lineup, including games for the entire family — from preschoolers to hardcore gamers — will be available to local game shops and specialty hobby shops through Alliance.

Related: TFNY: Blue Orange Games to Release 20 New Games

“Blue Orange has an incredible reputation for innovative, award-winning games for players of all ages,” says Charlie Tyson, president of Alliance Game Distributors. “We are thrilled to announce this partnership today and look forward to offering these incredible games to our retail customers.”

Interested retailers are encouraged to contact their Alliance representative for more details on product pricing and availability.

 

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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