ALPHA_Logo-300x262Following launches of subsidiaries in North America, France, the UK, and Canada, Alpha Group appointed Jose Antonio Espinoza to head the launch of Latin American operations. 

“One of the integral pillars of our growth strategy is international expansion through the establishment of Alpha subsidiaries in key markets,” says Jean-Christophe Pean, president of Alpha Group U.S. & Europe. “Having successfully worked for some of the top toy companies in the world—Mattel, Kreisel, and MGA—Jose Antonio brings unparalleled expertise to the role.”

Alpha will showcase its new 2018 product lines at its Los Angeles showroom in September and Hong Kong in October.