New Toys, Classic Games Top Amazon Charts for Record-Breaking Sales Week

Cyber Monday set another record this week, once again becoming the single biggest shopping day in Amazon company history based on the number of orders worldwide.

According to the e-commerce giant, customers around the globe purchased more toys during Black Friday and Cyber Monday than ever before. The company says that “tens of millions of toys” were purchased during the unofficial holiday kick-off weekend. What may surprise some is what toys and games topped the charts.

“We’re focused on making this holiday season more convenient than ever for our customers, especially given how short this holiday shopping season will be,” says Jeff Wilke, CEO worldwide consumer, Amazon. “We are thrilled that customers continue to come to Amazon in record numbers to discover what they need and want for the holidays. Thank you to our customers and employees all around the world for making this holiday shopping weekend the best yet.”


The best-selling toy on Black Friday was MGA Entertainment’s (MGAE) L.O.L. Surprise! Winter Disco Bigger Surprise, an Amazon-exclusive offering. Other items at the top of the charts include the LEGO Star Wars Darth Vader’s Castle, and four games from Hasbro — Monopoly: Disney Frozen 2 Edition, Jenga, Guess Who, and Candy Land Kingdom of Sweet Adventures.

In Amazon stores, Cyber Monday best-sellers included Hasbro’s Play-Doh Sweet Shoppe Cookie Creations set, and the LEGO City Ambulance Helicopter 60179 Building Kit.

At Amazon Books and Amazon 4-Star stores, MGAE’s L.O.L. Surprise! dolls topped the charts.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.