Cyber Monday set another record this week, once again becoming the single biggest shopping day in Amazon company history based on the number of orders worldwide.
According to the e-commerce giant, customers around the globe purchased more toys during Black Friday and Cyber Monday than ever before. The company says that “tens of millions of toys” were purchased during the unofficial holiday kick-off weekend. What may surprise some is what toys and games topped the charts.
“We’re focused on making this holiday season more convenient than ever for our customers, especially given how short this holiday shopping season will be,” says Jeff Wilke, CEO worldwide consumer, Amazon. “We are thrilled that customers continue to come to Amazon in record numbers to discover what they need and want for the holidays. Thank you to our customers and employees all around the world for making this holiday shopping weekend the best yet.”
The best-selling toy on Black Friday was MGA Entertainment’s (MGAE) L.O.L. Surprise! Winter Disco Bigger Surprise, an Amazon-exclusive offering. Other items at the top of the charts include the LEGO Star Wars Darth Vader’s Castle, and four games from Hasbro — Monopoly: Disney Frozen 2 Edition, Jenga, Guess Who, and Candy Land Kingdom of Sweet Adventures.
In Amazon stores, Cyber Monday best-sellers included Hasbro’s Play-Doh Sweet Shoppe Cookie Creations set, and the LEGO City Ambulance Helicopter 60179 Building Kit.
At Amazon Books and Amazon 4-Star stores, MGAE’s L.O.L. Surprise! dolls topped the charts.