Masha and the Bear

The global expansion of Masha and the Bear continues with the debut of a new U.S. brand store on Amazon.

Animaccord, the international licensing company and studio behind the animated cartoon, launched the store with an assortment of licensed toys, books, bedding, and more, with additional products and categories set to debut later this year. Among the forthcoming items is a range of customizable Masha and the Bear merchandise created utilizing Amazon’s in-house print-on-demand service.

Previous Amazon collaborations include store launches in Germany, the UK, and India. Animaccord expects additional brand stores to be launched later this year for fans in Latin America and the rest of EMEA territories.

The company is looking forward to the holiday season, with marketing support planned throughout the year and into Christmas. Among the tools planned are a series of animated commercials for Masha’s licensees.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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