American Girl 35th Anniversary Collection | Source: American Girl

Happy 35th Birthday, American Girl!

Mattel is helping the brand kick-off celebration festivities with a host of new products, events, and experiences for kids and collectors alike to indulge.

The original historical cast — comprised of Addy Walker, Felicity Merriman, Josefina Montoya, Kirsten Larson, Molly McIntire, and Samantha Parkington — will make a re-appearance on American Girl’s virtual shelves. These signature 18-inch dolls are dressed in their timeless outfits and accessories, complete with the characters’ first paperback books in a vintage cover. Each historical heroine comes packaged in a retro American Girl doll box for the full throwback experience.

“For 35 years, American Girl has created powerful stories with smart, courageous heroines that have helped shape an entire generation of women,” says Jamie Cygielman, general manager of American Girl. “As we celebrate this major milestone, we’re thrilled to recognize the very first generation of American girls who grew up with these beloved, original characters and made them the phenomenon they are today. Knowing many of these women are now moms themselves, we look forward to creating special, multi-generational experiences for families via their shared love of the brand. We can’t wait to inspire and empower this next generation with even more relevant products, immersive experiences, and timeless stories.”

To commemorate 35 years of “herstory,” American Girl enthusiasts will also be able to enjoy special anniversary content and experiences. On Saturday, American Girl and Magnolia Bakery are holding a Facebook Live birthday bash, and kids are invited to decorate cupcakes alongside Chief Baking Officer Bobbie Lloyd and influencers such as Rachel Pitzel, Zooey Miyoshi, and more. For the bookworms enamored with American Girl history, the brand is offering Everything I Need to Know I Learned from American Girl, which includes a full-color illustration spread of fan-favorite characters sharing wise and witty advice from their time.

Related: Mattel Revs Up the First North American Date on the 2021 Hot Wheels Legends Tour

For kids who want to celebrate the anniversary with music and movement, the new digital album American Girl Get Up and Dance will have them rhyming through the times. In partnership with Warner Music Group, the album includes 10 character-inspired songs, including “Happy Birthday American Girl,” that is available to download on Apple Music, Spotify, and Pandora. Kids can also jig along to the songs on the American Girl YouTube channel.

American Girl has more exciting events and collaborations planned throughout the year. Go to to explore what the 35th Anniversary Collection currently has in store!

About the author

Ria Malatesta

Ria Malatesta

Ria Malatesta is an editorial intern at Adventure Publishing Group. When she’s not writing for the Toy Book, the Toy Insider, or the Pop Insider, she’s scouring Marvel fandom pages and patiently awaiting new episodes of Attack on Titan. She can also be found doodling in the margins of a notebook, cheffing it up in the kitchen, or settling down with a good horror movie marathon.