American Girl is opening its first-ever American Girl shop-in-shop boutiques in Mexico with El Palacio de Hierro, the country’s largest and best-established high-end retailer. Located at El Palacio de Hierro Interlomas and Perisur locations, the new boutiques range in size from 1,500 to 2,000 square feet. Opening on July 4, they mark the second international retail presence for American Girl.
“We’re delighted to partner with El Palacio de Hierro to bring the American Girl experience to girls and their families in Mexico for the first time,” says Jean McKenzie, president of American Girl. “Our locations at El Palacio de Hierro beautifully showcase our brand and are sure to become popular family destinations. We look forward to a new audience of fans joining our celebration of girls and all that they can be.”
The American Girl boutiques will feature a curated assortment of dolls from the company’s Girl of the Year and Truly Me collections, as well as an occasional spotlight character from the historical BeForever line. The new boutiques will also include a selection of popular doll accessories and Dress Like Your Doll girl-sized clothing, plus a variety of American Girl’s best-selling books, the 2015 Girl of the Year movie, and American Girl magazine—all available in Spanish.