American Greetings Entertainment formally changed its name to Cloudco Entertainment. The name change follows a recent spinoff from the former division of American Greetings into its own stand-alone company.

Long-time owners, the Weiss family, retain 100 percent ownership of Cloudco Entertainment, and all current key Cloudco executives and management remain in place. In addition to the ownership of intellectual properties, Cloudco also will continue with all of the former American Greetings Entertainment marketing initiatives, content development and production activities, and consumer product programs and partnerships.  

With several soon-to-be announced productions and licensing partnerships, Cloudco Entertainment is currently working on the production of an all-new Holly Hobbie live-action TV series with Aircraft Productions and Wexworks Media for Hulu, Family Channel in Canada, and The Universal Kids Channel; Tinpo, an all-new animated series produced for Cbeebies in partnership with OLM/Sprite Animation and Dentsu Inc.; and has a soon to be announced Care Bears live-action/animated feature film in development with a major Hollywood studio.