American Greetings Entertainment (AGE) has partnered with retail, promotional, and licensing partners to celebrate Care Bears’ 35th anniversary next year, featuring new and ’80s-inspired classic looks for the Care Bears on a range of products in new categories. The celebration includes retail programs in specialty and department stores and mass-market retailers targeting millennial moms and their kids, young adults, and juniors.
Care Bears will partner WildFox for girls’ apparel in an exclusive retail program, Freshly Picked for baby moccasins, Baby Bling for infant headbands, and Just Play for a high-end 1982 Collector’s Edition Anniversary classic plush paying homage to the year they were born.
Boy Meets Girl will create an exclusive co-branded window display and collection for Valentine’s Day at colette in Paris. Juniors label Iron Fist along with Vinca USA will bring specialty apparel, accessories, and laser-cut jewelry to online boutique Dolls Kill next spring.
A direct-to-retail program with The Land of Nod, will premiere a line of Care Bears-themed home and nursery décor for the holiday season next year, including bedding for infants and kids, plush sleeping bags, over-scale plush chairs, and limited-edition wall art.