Amy Graczyk | Source: PlayMonster/The Toy Book

There’s a friendly new monster on the prowl in the human resources department at PlayMonster.

The Wisconsin-based toy and game maker behind Yeti in My Spaghetti, 5 Second Rule, Snap Ships, and Koosh appointed Amy Graczyk to the new role of chief people officer. In her new role, Graczyk, who joins the company from Vericity Inc., will oversee setting and implementing strategic HR direction in people, culture, organizational structure, diversity, and inclusion across PlayMonster’s global teams.

“As we continue to grow PlayMonster as a fast-paced and globally structured organization, people, talent, and organizational excellence remain a top priority, with employees being our most valuable asset,” says PlayMonster CEO Tim Kilpin. “Amy brings tremendous value in her leadership approach, and we are delighted to welcome her to the team.”

Related: Next-Gen Toy Stores: A New Era of Specialty Retailers Lead Play into the Future

“Joining Play Monster presents such an exciting opportunity with a global future: one to help further shape the company’s culture, where joy is reflected not only in its products — but in the work environment, too,” Graczyk says. “My passion is working with teams collaboratively to help drive results, and what’s happening at PlayMonster is incredibly dynamic and exciting to be part of.”

Prior to her work as chief people officer at Vericity — parent company of Fidelity Life & eFinancial — Graczyk held roles at companies including AbbVie, TransUnion, and Nestle. She previously spent 15 years successfully leading organizational development at Kraft Foods.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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