Source: Crayola

Crayola is facilitating further growth and embracing the experiential licensing trend with a new hire.

The children’s creativity brand has appointed Andy Pence as vice president of Crayola Experience and location-based entertainment. 

In his new role, Pence will oversee the operations of existing Crayola Experience family entertainment centers, expand the family attraction platform through new licensing partnerships, and develop additional location-based entertainment licensing programs.

“Location-based entertainment is a critical pillar from which Crayola continues to innovate and evolve new ways to interact and engage with consumers,” says Warren Schorr, senior vice president of business development and global licensing and experiences at Crayola. “Andy’s addition to the Crayola team in this new role will help us scale location-based entertainment across Crayola Experience and a portfolio of other concepts as we continue to build a deeper consumer relationship with the Crayola brand.”

Related: Crayola, WildBrain CPLG Team Up To Expand Licensing Program in EMEA

Prior to joining the Crayola team, Pence held various positions within Hallmark over the past 16 years. Most recently, he served as vice president and general manager for Hallmark business connections, the business-to-business unit of Hallmark Cards.

About the author

Madison Eubanks

Madison Eubanks

Madison Eubanks is an editorial intern at the Pop Insider, the Toy Insider, and the Toy Book. When she’s not binge-watching the entire Harry Potter film series for the 42nd time or thrifting for vintage toys, Madison contributes her writing to all three publications. She is excited to explore the world of toys and pop culture. In her free time, Madison enjoys listening to music, writing film reviews, and performing roller skating tricks.

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