Animaccord Brings 'Masha and the Bear' to New Product Categories in Asia and Beyond

Animaccord has new licensing deals that will bring Masha and the Bear into new product categories in Asia.

GBC in Taiwan will launch a line of licensed children’s toiletries including hand cream, bubble bath, baby shampoo, and body wash this spring. Great International Co. Ltd, a Taiwan-based manufacturer of stationery products, will produce a branded back to school collection featuring bags, coloring books, book covers, sticker albums, and stationery sets for the region.

Additionally, for India, Eduble Online LLP and Frank Educational Aids Private Limited will produce and market Masha and the Bear licensed tableware and puzzles, respectively. The new licensed tableware set will include plates, cups, mugs, forks, spoons, and bowls. Puzzles will be available in 24, 26, 48, and 60 piece sets, alongside a stand-alone 4-in-1 puzzle pack consisting of 9, 12, 18 and 24 piece puzzles contained within one set.

Finally, Guandgong Qman Culture Communications Co. Ltd. will develop a new line of Masha and the Bear construction toys to be distributed this fall across Russia, Southeast Asia (SEA), and the Commonwealth of Independent States (CIS)

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Animaccord Brings ‘Masha and the Bear’ to New Product Categories in Asia and Beyond

About the author

James Zahn