Animaccord Celebrates 'Masha and the Bear' Success with a Look Toward the Future

Animaccord plans to release new Masha and the Bear content until at least 2025. The news comes as the company preps to release “Masha’s Songs,” the fourth season of the series, and one dedicated to showcasing the cultural values of different countries through popular regional music. The new season will debut this June in Russia, with expansion to the UK and other countries planned for later this year.

The new season is the latest milestone for Masha and the Bear as the franchise reaches its 10th anniversary. The animated series achieved an entry into the Guinness Book of World Records for its episode, “Recipe for Disaster,” which became the most-watched cartoon on YouTube upon clearing 3.5 billion views. Additionally, new apps, licensing agreements, retail partnerships, and theatrical engagements have bolstered the series’ profile in recent months.

Since making its debut on UK Tiny Pop TV in December 2017, Masha and the Bear has grown to be a top-rated over-the-air series, with additional brand exposure across pay TV on Cartoonito, streaming on Netflix, and its dedicated English YouTube channel. According to BrandTrends, the franchise achieved a 22% increase in brand awareness in the UK, and made the Top 5 list of kids’ favorite brands across Europe.

Masha and the Bear is available to watch on Netflix and Universal Kids in the U.S., with Spanish airings on Univision.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Animaccord Celebrates ‘Masha and the Bear’ Success with a Look Toward the Future

About the author

James Zahn