Animaccord, the global media licensing company and studio behind the series Masha and the Bear, has inked new consumer product deals in countries in the EMEA region including Italy, the UK, Turkey, Poland, and more. Product categories to be licensed include publishing, clothing, cardboard storage boxes, and food supplements.

Italian textile brand Halantex will launch a full range of home textile products across the country, while Italian shoes manufacturer Easy Shoes will release a Masha and the Bear-themed footwear collection in the second half of 2020.

Canadian-based Phidal Publishing will bring a novelty format book and a magnetic drawing book to the UK, as will British publishing company Ladybird when it releases an activity book this winter.

Turkey’s Egemen Group will bring cardboard storage boxes featuring Masha characters to the country’s biggest retail store, A101. Sardas Cosmetics will develop a wide range of cosmetics products in Turkey to be released at the beginning of this year, while vitamin supply manufacturer Kampotu will bring licensed supplements to the country in May 2020.

Polish interactive toy leader HH Poland will bring licensed toys — including remote control and mobile phone toys, wooden toys, and stationery — to discount channels, wholesalers, e-commerce, and retail stores in Q2 this year. Wall decor producers Consalnet will bring wallpapers, wall stickers, and pictures for purchase in Eastern Europe this winter.

About the author

Ben Goren

Ben Goren

Ben Goren is an Editorial Assistant for the Toy Insider, the Pop Insider, and leading toy industry magazine the Toy Book. Ben loves cooking, graphic design, and is a sucker for an animated short. He is a dog person, a comedy nerd, and quite the intense game night host.