Animaccord, Egmont Renew Pact for Masha and the Bear

Masha and the Bear | Source: Animaccord

Animaccord and Egmont have renewed their licensing agreement following nearly a decade of success with Masha and the Bear.

Under the deal, Egmont will continue to develop and publish a full range of books and magazines based on the popular Masha and the Bear franchise.

Source: Animaccord

“Long term relationships with our licensors are part of Egmont’s strategy and therefore we are extremely happy about the great co-operation that we have with Animaccord on Masha and the Bear across books and magazines in so many countries for so many years,” says Bastian Mai, global brand management director, Egmont Publishing. “We are looking forward to continuing this partnership in the years to come.”

Titles published under the Masha and the Bear range from Egmont are available in the Czech Republic, Poland, Turkey, Slovakia, Slovenia, and others.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.