Masha and the Bear

Masha and the Bear | Source: Animaccord

Animaccord and Egmont have renewed their licensing agreement following nearly a decade of success with Masha and the Bear.

Under the deal, Egmont will continue to develop and publish a full range of books and magazines based on the popular Masha and the Bear franchise.

Source: Animaccord

“Long term relationships with our licensors are part of Egmont’s strategy and therefore we are extremely happy about the great co-operation that we have with Animaccord on Masha and the Bear across books and magazines in so many countries for so many years,” says Bastian Mai, global brand management director, Egmont Publishing. “We are looking forward to continuing this partnership in the years to come.”

Titles published under the Masha and the Bear range from Egmont are available in the Czech Republic, Poland, Turkey, Slovakia, Slovenia, and others.