Masha and the Bear have a new partner lighting the way on their path to adventure: Energizer.

Animaccord, the global media licensing company and studio behind the hit series inked a new licensing deal with Energizer, who will design and create flashlights and headlights inspired by Masha and the Bear. The deal was put together by Maurizio Distefano – The Evolution of Licensing (MDL), Animaccord’s licensing agent in Italy.

One of the world’s largest producers of batteries and portable lighting products, Energizer will launch the new range across Europe, the Middle East, Asia, and Africa (EMEA).

The collection is set to debut in January, with availability spread across hypermarkets, independent retailers, and e-commerce outlets in more than 100 countries.