Animaccord partnered with Univision Communications Inc. to promote the animated family series Masha and the Bear in the U.S. Univision Communications will broadcast the show on two of its Hispanic TV networks, UniMás and Galavisión, starting September 9 and 10 respectively.
In addition to the Season 1 launch, the Univision channels plan to broadcast Season 2 of the show and its spin-offs, Masha’s Tales and Masha’s Spooky Stories.
Univision Enterprises, a division of Univision Communications, was named licensing agent to develop promotional partnerships throughout the U.S. and Puerto Rico. The two companies will work collaboratively to build Masha and the Bear licensing programs at retail.
Masha and the Bear has been airing in the U.S. in English on Universal Kids since last September.
