Animaccord, Fountain Digital Labs Launch Masha-endorsed Virry App

Animaccord and Fountain Digital Labs launched a new mobile app dedicated to nature and animals.

Virry + Masha: Learn About Animals is available in the App Store (iOS) and Google Play (Android) in select countries. The app encourages children to learn to respect and care for nature and wildlife.

In the app, the titular Masha from the global hit, Masha and the Bear, is presented as a curious child who explores the world around her while surrounded by animal friends. She hosts an animal quiz and appears as a scout to guide kids through the adventure.

A bonus video library features select episodes of the animated series, including “Christmas Carol,” in which old toys teach viewers the importance friendship and “Game Over,” in which Masha rescues Bear from video game addiction.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.