The Chinese market continues to be ripe for expansion when it comes to kids’ entertainment and toy properties.

Following the January debut of Masha and the Bear on Xigua Video in Mainland China, Animaccord — the company behind the global animated series — has revealed its first consumer products licensing deal for the property in the region.

Guangdong D&G Trading Limited will distribute Masha and the Bear toys including figurines, playsets, dolls, plush, and roleplay in China beginning in August.

Ahead of Toy Fair New York this year, Animaccord inked a number of licensing deals for the property across multiple categories and territories. Most recently, Animaccord entered into a deal that will bring Masha and the Bear-branded PEZ candy dispensers to retailers in nearly every country outside of North America.