The Chinese market continues to be ripe for expansion when it comes to kids’ entertainment and toy properties.

Following the January debut of Masha and the Bear on Xigua Video in Mainland China, Animaccord — the company behind the global animated series — has revealed its first consumer products licensing deal for the property in the region.

Guangdong D&G Trading Limited will distribute Masha and the Bear toys including figurines, playsets, dolls, plush, and roleplay in China beginning in August.

Ahead of Toy Fair New York this year, Animaccord inked a number of licensing deals for the property across multiple categories and territories. Most recently, Animaccord entered into a deal that will bring Masha and the Bear-branded PEZ candy dispensers to retailers in nearly every country outside of North America.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.