Animaccord inked a series of new deals for Masha and the Bear consumer products in North America, including publishing, costumes, and party supplies. 

Phidal, a Canadian publishing company, will issue Masha and the Bear books in English for the U.S. and Canada. The collection will include learning series books, puzzle books, a bubble magnet book, bath time books, and more. The first assortment will hit retail beginning in June.

Penguin Random House will produce books in Spanish. The collection will include story books, activity books, coloring books (with or without stickers), educational books, novelty books, and more. Books will be available through Amazon, Barnes & Noble, independent bookstores, and public libraries across the U.S.

Masha en Espanol.

Palamon will create licensed costumes for Halloween and dress up for the whole family. The line will include Masha’s costume for kids ages 2 to 5, and Bear’s costumes for adults age 18 and older in various sizes.

Finally, Shindigz will offer Masha and The Bear party supplies including branded plates, cake suppliers, danglers, centerpieces, photo booths, yard signs, cut-outs, personalized table overlays, and personalized candy. The party goods are hitting retail now.