Animaccord inked a new deal with Herotainment LLC to serve as media agent for Smighties across traditional and digital platforms, including YouTube, in select territories.

Produced in the U.S., Smighties is an animated comedy series geared toward kids ages 4 to 7. With a message of “small + mighty,” the Smighties embark on fantastic adventures in a magical land that’s described as being “part fun, part heroic, and all zany.”

“Our colorful, pint-sized heroes and their empowering message resonate with kids and families everywhere, and we are thrilled to partner with world-class company Animaccord to build the beloved Smighties into a global phenomenon,” says Caryn Teman, founder and co-CEO of Herotainment.

Animaccord has exclusive media rights to distribute 39 episodes of Smighties to Russia, the CIS, Eastern Europe, and Turkey. The company plans to apply the same strategies that have led to success for its own Masha and the Bear in coordinating Smighties YouTube channels in Russian, Ukranian, Arabic, and Turkish.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.