Source: Animaccord

Animaccord’s Masha and the Bear is having a big fall in the UK.

The global hit debuts its fourth season — titled Masha’s Songs — today on Tiny Pop. The 13-episode season is a globe-trotting affair with each episode focusing on a specific country and its music, values, and culture.

Marketing efforts supporting Masha’s Songs include a Tiny Pop musical art competition featuring prizes from Smyths toy stores and Simba Dickie Group; and separate digital competitions on social media through Simba Dickie Group and Tactic. The Entertainer is stocking new Masha’s Songs caps in more than 170 of its stores.

On the licensing front, Lisle Licensing inked a new deal with the William Lamb Group for Masha and the Bear backpacks, school bags, and fashion bags for the UK. Additionally, Smiffys will develop branded costumes and accessories, tableware, paper decorations, party bags, and balloons for regions including the UK, Germany, Austria, Switzerland, and Iberia.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.