Anna Moorefield Expands Role at The Jim Henson Co.

The Jim Henson Co. has expanded the responsibilities of Anna Moorefield, vice president, global distribution, to head all content distribution strategies for the company across all platforms. Moorefield’s new responsibilities include overseeing sales of all forms of media across TV, cable, home video, and theatrical in all territories.

“Anna joined us with a strong background in digital distribution, and her efforts have made a tremendous impact on our overall digital strategy, including the roll-out of new brands as well as re-introducing our revered catalog of classics to existing fans and new audiences,” says Chris Lytton, COO & executive vice president of strategy and business affairs. “Anna is deeply passionate about our content, and her dedication and enthusiasm make her especially well-suited to take the reins of our global distribution business.”

Moorefield, who joined the company from Lionsgate in 2015, is based at the Jim Henson Co. headquarters in Hollywood, California, where she oversees the distribution of current preschool hits such as Dinosaur Train, Dot., Doozers, Splash and Bubbles, and Word Party, as well as classic titles including Fraggle Rock and The Wubbulous World of Dr. Seuss. Moorefield also manages the distribution of primetime fantasy/sci-fi properties, including Labyrinth, The Dark Crystal, Storyteller, and Farscape. She was responsible for the launch of numerous Henson properties on Amazon Prime Video.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.