The Jim Henson Co. has expanded the responsibilities of Anna Moorefield, vice president, global distribution, to head all content distribution strategies for the company across all platforms. Moorefield’s new responsibilities include overseeing sales of all forms of media across TV, cable, home video, and theatrical in all territories.
“Anna joined us with a strong background in digital distribution, and her efforts have made a tremendous impact on our overall digital strategy, including the roll-out of new brands as well as re-introducing our revered catalog of classics to existing fans and new audiences,” says Chris Lytton, COO & executive vice president of strategy and business affairs. “Anna is deeply passionate about our content, and her dedication and enthusiasm make her especially well-suited to take the reins of our global distribution business.”
Moorefield, who joined the company from Lionsgate in 2015, is based at the Jim Henson Co. headquarters in Hollywood, California, where she oversees the distribution of current preschool hits such as Dinosaur Train, Dot., Doozers, Splash and Bubbles, and Word Party, as well as classic titles including Fraggle Rock and The Wubbulous World of Dr. Seuss. Moorefield also manages the distribution of primetime fantasy/sci-fi properties, including Labyrinth, The Dark Crystal, Storyteller, and Farscape. She was responsible for the launch of numerous Henson properties on Amazon Prime Video.