Source: pocket.watch/The Toy Book

The global expansion of pocket.watch continues.

The studio that creates global franchises from YouTube channels like Ryan’s World and Love, Diana hired Anshuman Misra as its managing director, Asia Pacific.

Most recently of digital startup Showt, Misra previously spent nearly 20 years with Warner Media, where he opened the company’s first office in India and led contend business throughout Asia. At pocket.watch, he will lead its second international office based in Singapore and oversee the region’s distribution and content sales, consumer products licensing and merchandising, and advertising sales.


Related: pocket.watch Plots Global Expansion Across TV, Streaming, and Consumer Products


“The demand for kids programming and consumer products featuring our massively popular digital creator partners continues to skyrocket,” says Chris M. Williams, CEO of pocket.watch. “Their YouTube channels consistently top the global most-watched lists, and a huge part of the growth is coming from Asian markets including India and China. We’re thrilled to bring Anshuman to pocket.watch, and his decades of experience in Asia will be invaluable as we expand our content, consumer products, and advertising offerings to these new markets.”

Over the past year, pocket.watch has grown globally, including the opening of an international office in London.