Adriana Vila Soto (left) and Chris Cardenas (right) | Source: Arcade1Up/the Toy Book

Tastemakers’ Arcade1Up is strengthening its leadership team with new additions.

The company known for its home arcade game cabinets has revealed three new hires to join its senior leadership team to help support its growth, expand product offerings, and reinforce global expansion.

“Arcade1Up is at a pivotal growth stage with exciting and innovative products in the works with long-standing valued partners,” says Arcade1Up CEO Scott Bachrach. “Adding these new positions to our senior team really is a milestone.”

The recent Arcade1Up retail experience at Showfields | Source: Tastemakers LLC

Tom Lyons is joining Arcade1Up as chief marketing officer where he will oversee the company’s digital marketing, brand strategy, strategic partnerships, creative, communications, eCommerce, and social media. Prior to joining Arcade1Up, Lyons served as head of creative solutions at Code3. 

Adriana Vila Soto, who previously served as the multicultural partnership lead on business development for Hard Rock Stadium and the Miami Dolphins, will now serve at Arcade1Up as the senior vice president of marketing and strategic partnerships. In her new role, Vila Soto will drive the company’s collaborations and partnerships with leading entertainment and sport brands. 

Related: Arcade1Up Opens Brick and Mortar Retail Experience at Showfields

Chris Cardenas is also joining Arcade1Up as the vice president of sales where he will focus on providing world-class service to the company’s retail partners, scaling the business, and growing the internal sales team. Prior to joining Arcade1Up, Cardenas served as the vice president of sales for TCL North America.

About the author

Madison Eubanks

Madison Eubanks

Madison Eubanks is an editorial intern at the Pop Insider, the Toy Insider, and the Toy Book. When she’s not binge-watching the entire Harry Potter film series for the 42nd time or thrifting for vintage toys, Madison contributes her writing to all three publications. She is excited to explore the world of toys and pop culture. In her free time, Madison enjoys listening to music, writing film reviews, and performing roller skating tricks.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube