Jeanie Crone | Source: ASTRA/The Toy Book

At this year’s ASTRA Marketplace & Academy in Minneapolis, the American Specialty Toy Retailing Association introduced its 2021 leadership team.

The annual changing of the guard fills the spots vacated by members of the ASTRA board of directors whose three-year terms are coming to an end. This year, seven new members join the board for terms running 2021-2024. Additionally, Kevin McGrath has resigned as ASTRA board member and chair leading to the appointment of Jeanie Crone to his vacated position.

Related: ASTRA’S INSIGHTS: 5 Reasons to Join ASTRA Today


  • Jeanie Crone, sales manager, Ojo Toys and Games

“It has been inspiring to see how ASTRA members have endured and revealed their creativity and resilience to get through these past 18 months,” Crone says. “I am honored to serve and lead as we emerge from the pandemic. Our association has so much to offer and I am excited about our future.”


The 2021 Executive Committee

  • Jeanie Crone
  • Amy Saldana
  • Betty Skoke Burns
  • Tom Rushton
  • Corey Funkey
  • Lisa Orman

ASTRA 2021-2024 Board Members

  • TJ Simmons, national sales manager, Thin Air Brands
  • Theresa Duncan, owner, Villa Villekulla Toy Store
  • Azhelle Wade, The Toy Coach
  • Brice Elvington, owner, The Toy Shop
  • Patrick Holland, owner, Learning Express Toys of Chattanooga, Tennessee, and Mountain Top Toys (a Learning Express franchise)
  • Sari Wiaz, president and creator, Baby Paper (Wize Choice Creations)

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.