The American Specialty Toy Retailing Association (ASTRA) introduced its new donation program, Toys for Joy, which offers an easy way for toy manufacturers to provide toys to children in need. The program is now accepting product donations.

In partnership with Good360, a global product philanthropy that sources and distributes donated goods, participating ASTRA manufacturers can provide products that will be disseminated to vetted charitable organizations serving disadvantaged children. Many of these organizations previously received toys from the now-defunct Toys “R” Us donation program that also partnered with Good360.

Manufacturers interested in donating products must complete a donation form by Aug. 15. Products must be shipped and received by Aug. 31 to ensure distribution for the holiday season. A minimum of one pallet is requested. More information is available at