Sue Warfield | Source: ASTRA/The Toy Book

Nearly a year after taking the reins as interim president, Sue Warfield has been named president of the American Specialty Toy Retailing Association (ASTRA).

The move comes ahead of ASTRA’s upcoming Marketplace & Academy, the specialty toy community’s much-anticipated return to live events. Warfield stepped into the interim role last September and helped guide ASTRA through the height of the pandemic.

“We are so lucky that Sue was willing to help the association she loves and cares about so much during such an incredibly difficult time,” says ASTRA Board Chair Amy Saldana. “We look forward to the added stability for our association and for her to remove the interim from her title. Her leadership is greatly valued and needed.”

Related: ASTRA: A Sneak Peek at Upcoming Programming and Events

Warfield, a 30-year toy industry vet, served as director of member relations at ASTRA prior to her role as interim president. During her career, she has been a sales representative and a toy store owner. Warfield leads the ASTRA team as it enters the final countdown stage leading up to the association’s first in-person trade show since 2019.

“Sue and our full board of directors are ecstatic to welcome members back to our in-person show, and we know our members are so excited to meet one another again, share ideas in person and buy the toys their customers want,” Saldana says.

ASTRA’s Marketplace & Academy takes place Aug. 5-8 in Minneapolis.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.