The American Specialty Toy Retailing Association (ASTRA) is offering a two-month introductory membership intended to give toy industry professionals access to the nationwide ASTRA network for sharing COVID-19-related business strategies.

“One of the greatest strengths of ASTRA has always been our members’ willingness to share toy business insights and ideas based on real life experience on the frontlines,” says Kimberly Mosley, president of ASTRA. “We’ve created the short-term membership option to increase access to the ASTRA network during this unprecedented time. We encourage everyone in the independent toy industry to help each other and share what’s working, what’s happening, and how you are coping. ASTRA has long been the hub for this type of mission-critical networking, and now that access to the best ideas in the business is more important than ever.”

ASTRA members receive manufacturer discounts on products where applicable and may receive discounts on ASTRA educational resources.

Trial memberships are available through May 31. For more information or to start a trial membership, contact Sue Warfield, member relations director, at 312-222-0984 or swarfield@astratoy.org.