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The American Specialty Toy Retailing Association (ASTRA) has announced that specialty retail consultants Rick Segel and Doug Fleener will headline ASTRA’s 2010 Marketplace & Academy.  Fleener will open the event with a keynote address titled “Raise the Bar! How to Create and Profit with a High Performance Retail Team.” Segel will close ASTRA’s 2010 event with a presentation entitled  “Marketing Optimization: The Secrets of Getting Better Results on a Shoestring Budget.”

Fleener is the former director of retail for Bose Corporation and a veteran retailer with more than 25 years of hands-on experience. He has owned and operated his own specialty stores, and authored numerous books and articles, including The Profitable Retailer. Segel has also had 25 years of experience in retail andl is the author of nine books, including Retail Business Kit for Dummies, Laugh & Get Rich, and The Essential Online Solution: A Five Step Formula for Small Business Success.

ASTRA’s 2010 Marketplace & Academy will take place June 13-16, 2010 in Providence, R.I.