Kickstarter co-founder and former CEO Yancey Strickler will deliver the keynote address at The American Specialty Toy Retailing Association (ASTRA)’s Marketplace & Academy.  This year’s event, “More than a Toy Show,” will take place from June 9-12 in Pittsburgh, Pennsylvania.

Strickler’s presentation will focus on harnessing the power of creativity to grow your business. In addition to Kickstarter, Strickler co-founded the artist resource The Creative Independent, which publishes daily essays on the creative process.

“Like Yancey Strickler, many ASTRA members share the experience of starting or building businesses, which requires out-of-the-box thinking and the willingness to approach business challenges through a creative lens,” says Kimberly Mosley, president of ASTRA. “Yancey has seen how unleashing creativity has been transformative for so many projects, organizations, and companies. Wee are eager to learn from his insights.”

Strickler’s keynote will be delivered on Wednesday, June 12 from 8:30 a.m. to 10 a.m. Following the keynote, ASTRA Marketplace attendees will have a third day on the exhibit floor to find new products that will differentiate their stores and to take advantage of show-only discounts.

Special Early Bird registration rates for ASTRA’s Marketplace & Academy are available through Wednesday, February 20. Register online or at the ASTRA booth at Toy Fair New York in booth No. 6414.