The American Specialty Toy Retailing Association (ASTRA) will sponsor programs at the North American International Toy Fair to help independent retailers maximize the use of their time in New York for product sourcing, learning, and networking. The programs include the Celebrate Independents reception, Share the Fair, and an Independent Thinking educational session.

The Celebrate Independents reception will take place on Saturday, Feb. 17 from 5:30 to 7:00 p.m. in Javits Convention Center Hall 1E Room 1E6. Attendees will get the low down on curated products available only to independent retailers and learn ways to promote these products utilizing the language of child development from ASTRA’s very own Certified Play Experts.

Share the Fair, a signature member event at Toy Fair, will take place Monday, Feb. 19 from 8 to 9:30 a.m. in Javits Convention Center Hall 1E Room 1E11. The event brings ASTRA retailers together to share information about products they have seen on the exhibit floor.

The Independent Thinking program 60 Innovative Marketing Ideas in 60 Minutes, presented by Patricia Norins, CEO of Marketing Lemonade, will take place Monday, Feb. 19 from 11 a.m. to noon in Javits Convention Center Level 1Hall 1E Room 1E11. This session will provide 60 proven digital and traditional marketing ideas for increasing sales in independent toy stores.

For information about ASTRA membership and other ASTRA activities at Toy Fair, visit astratoy.org. Find ASTRA at Booth 6415 on Level 3 of Javits Convention Center.