Hands-on volunteer activities will be a prominent feature of  the American Specialty Toy Retailing Association (ASTRA)’s 2018 Marketplace & Academy. As part of the Mighty Together Volunteer Program, attendees are invited to participate in a school beautification project and in filling back-to-school backpacks for New Orleans children. In addition, New Orleans organizations will receive toys that manufacturers donate and extra food from ASTRA meal functions.

The school clean up project will take place June 9 at a New Orleans school to be announced, and is sponsored by Alex Brands. Backpack stuffing will take place on June 11 and June 12 in the My ASTRA Center booth 919 on the exhibit hall floor, sponsored by Crayola.

Manufacturers can also donate toys at the end of Marketplace & Academy, which will be distributed to local charities in New Orleans. The Ernest N. Morial Convention Center will manage donations of extra meals in partnership with Bethel Colony. Click here for more information or to register for the school clean up project.

ASTRA’s Marketplace & Academy will be held from June 10 to in New Orleans, with pre-conference sessions beginning June 8.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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