A record number of 270 specialty toy retailers and toy manufacturers have committed to participate in this year’s Neighborhood Toy Store Day, according to the American Specialty Toy Retailing Association (ASTRA).
The event, to be held nationwide on Saturday, Nov. 11, 2017, is designed to be a community kickoff for the holiday shopping season with in-store events, play day activities, giveaways, raffle items, and product discounts. Many stores also donate a portion of their sales to a local charity.
In addition to the materials that ASTRA provides free to its members, more than 80 manufacturers have provided Neighborhood Toy Store Day specials available to ASTRA members who request them from the manufacturers, ranging from price discounts to play date kits to special terms. ASTRA will support the effort with national mass media and social media outreach.