Auldey Toys’ Parent Company Acquires U17.com

Alpha logoGuangdong Alpha Animation and Culture Company Ltd. (Alpha), the parent company of Auldey Toys North America, has acquired U17.com, a Chinese platform for original comics and animation. Through this partnership, U17.com will convert Alpha’s animation, films, games, and other entertainment products to its platform.

Pictured: Mr. Cai Dongqing, president of Alpha; Mr. Cai Xiaodong, CEO of Alpha; Mr. Zhou Jingqi, CEO of U17.com; and cartoonist Mr. Hanwu at a ceremony marking the acquisition.
Pictured: Mr. Cai Dongqing, president of Alpha; Mr. Cai Xiaodong, CEO of Alpha; Mr. Zhou Jingqi, CEO of U17.com; and cartoonist Mr. Hanwu at a ceremony marking the acquisition.

The U17.com website brings an average of 40 million hits a day and has close to 7 million registered users and more than 40,000 comics created by 20,000 cartoonists. The transaction will also incorporate U17.com into Alpha’s Anime, Comic, and Games (ACG) platform, which is expected to become the growth engine for its pan-entertainment ecosystem.

The merging of the two companies is valued at RMB 904 million, which would mark the largest merger and acquisition deal in Chinese animation history.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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