Aurora World embarks upon its first major company-wide environmental effort this month. Following last year’s transition from plastic fill to 100 percent post-consumer fill (fibers made from recycled materials) for its Destination Nation line, Aurora World will adopt 100 percent post-consumer polyester for all its products. The change is effective this month. The company will also begin utilizing eco-friendly recycled biopolymer pellets in all of its products. The pellets are used to give plush toys weight and the best shelf appearance; alone, they account for over 3 million pounds of recycled plastics annually.

Additionally, Aurora World will replace its current satin sewn-in labels and UV-coated hang tags with recycled satin labels and 100 percent recycled paper tags. Other recyclable materials will be sourced to make Aurora World plush entirely eco-friendly. The company’s master shipping cartons are already made of recyclable material and will begin carrying the U.S. recycled product symbol. On top of that, they will replace plastic packing tape with paper packing tape and use fewer poly bags moving forward.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.