Author: Cynthia Ghazali

Schylling To Distribute Moshi Monsters In North America

Mind Candy, the online games developer and entertainment company, partners with Schylling Toys to distribute its Moshi Monsters brand in North America. Toy manufacturer Vivid Toys and Games will cover mass and mid-tier chains. Moshi Monsters are online adoptable pet monsters for boys and girls. Players choose one of six customizable monster pets to name and nurture while playing games and earning virtual money solving the daily puzzle. Schylling will also introduce three new toy assortments at the Chicago Toy and Game Fair this month. The toy assortments include the Moshi Monsters 5-pack, the 8-pack collectible character assortments, and the Moshi Monsters Foil Fun Packs. The Moshi Monsters Foil Fun Pack includes two Moshlings, a collector card, and a special mystery...

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Amtrak, Anchor Bay, Ludorum In Cross-Promotion Partnership

Amtrak, Anchor Bay Entertainment, and Ludorum have partnered for a cross-promotion of the animated kids series Chuggington. This cross-promotion is timed to celebrate the upcoming Chuggington Icy Escapades DVD release from Anchor Bay Entertainment. The Amtrak website and more than 100 Amtrak train stations nationwide will showcase the property during the month of November. The participating Amtrak train stations will feature Chuggington counter cards, mini seatback posters, and a special Traffic Safety activity booklet from Ludorum, creator of the CGI-animated television series. Long distance trains will feature Chuggington placemats and several stations will display overhead banners. Ads will also appear on Chuggington’s website with an Amtrak webpage dedicated to the promotion. Amtrak will share the news with its 500,000 email subscribers. The DVD packaging from Anchor Bay will include a full-page color ad displaying the partnership. To learn more about Chuggington Traffic Safety activity booklet, visit...

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2013 Toy Fair To Host Digital Kids Conference

In partnership with Engage Digital, the Toy Industry Association (TIA) has announced that the 7th Annual Digital Kids Conference will be held in February with the American International Toy Fair. The conference, which will be held on February 12 and February 13, will bring youth-focused digital media executives, brand owners, and licensors together to learn how to engage children online and through digital devices. The conference will also feature information on how to produce inspiring products, establish successful online and mobile revenue generation strategies, and leverage the social media best practices. All Toy Fair attendees will have a chance to attend the conference and listen to more than 25 speakers who will share tips about digital media. For more information, visit...

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New Study Shows Girls Increasingly Becoming Fans Of Boy Brands

According to the annual study conducted by Smarty Pants, a youth and family research firm, girls are rapidly becoming fans of boy brands such as construction toys, superheroes, and sports gear. The study, Young Love, is conducted online among a representative sample of U.S. households with children ages 6 to 12. Brands such as Lego, Batman, Superman, Cartoon Network, Beyblade, and others are more popular among girls this year, compared to last year. Lego has become popular among girls because of the new Lego Friends line that includes a beauty salon set and horse-riding academy set. Another factor that encourages young girls to play with toys made for boys is the fact that younger girls see older girls ignoring gender expectations and adopting attitudes of being able to do anything boys can do. Also, fewer parents discourage their girls from adopting boy brands the way they discourage boys from adopting girl...

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Activision Blizzard Announced Third Quarter 2012 Financial Results

Activision Blizzard has announced its third quarter financial results ending on September 30. The company delivered record GAAP net revenues of $841 million, compared to $754 million from last year’s third quarter. On a non-GAAP basis, Activision Blizzard’s net revenues also increased from $627 million for the third quarter of last year to $751 million for the third quarter of this year. The company reported an increase in both its GAAP and non-GAAP earnings per diluted share. For its third quarter, the company’s GAAP earnings per diluted share went up from $0.13 from last year’s third quarter to $0.20 this year. On a non-GAAP basis, the company delivered record earnings per diluted share of $0.15  compared with $0.07 for the third quarter of last year. Both GAAP and non-GAAP results include a one-time tax benefit of $46 million, or $0.04 per diluted share, resulting from the closure of an IRS audit related to pre-merger net operating losses from Vivendi Games.  For more information, click...

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TIA Educational Webinars To Cover Green Guides, Toy Fair PR Strategies

Courtesy of The Toy Industry Association The Toy Industry Association (TIA) will be holding two educational webinars as part of the TIA’s Knowledge Network, the Association’s year-round educational program that aims to educate and inform toy industry members. The first webinar, Marketing Green Toys: A Review of the New FTC Green Guides and Their Impact on Toy Industry, will be held on November 16 from 2 to 3:30 p.m. Eastern time.  It is open to industry stakeholders and recommended for those who work on toy marketing and advertising. The webinar will cover the Federal Trade Commission’s revisions to the Green Guides and discuss its implications. Experts from the law firm Keller and Heckman LLP will present the information. This webinar is free for TIA members. Non-members can join the presentation by paying a fee. The second webinar, Toy Fair PR Bootcamp: Tips for Developing Your Toy Fair 2013 Media and Promotion Strategies, will be held on December 12 from 2 to 3 p.m. Eastern time. This webinar is designed for American International Toy Fair exhibitors. It will provide them with important tools and techniques for building media relations leading up to the show. The webinar will also include information on how to get noticed by buyers and media and how to capitalize on promotional opportunities available through the TIA. The webinar is free for members of the TIA. Participants must...

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ISO Meetings Explore Toy Safety Guidelines

Courtesy of the Toy Industry Association The International Organization for Standardization (ISO) Technical Committee on Toy Safety recently held meetings to discuss the development of global age determination guidelines for toys, based largely on the U.S. Consumer Product Safety Commission’s guidelines from 2002. The meetings, which were held in Tokyo, also discussed magnets, cords, impaction, phthalates, total concentration of certain elements, and the alignment of toy standards. Technical experts from the U.S.—including representatives from toy manufacturers and importers, testing labs, and the Toy Industry Association (TIA)—and industry and product safety agencies from more than a dozen countries also attended the discussions. ASTM International held its third annual meeting with ISO to share information and work for further alignment. Issues such as battery and magnet ingestion were discussed. A detailed report from the U.S delegation will be available for viewing on the TIA Website upon...

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Tonner Toys Launches New Doll Collection

Tonner Toys launches City Girls, a new doll collection by doll artist Robert Tonner and creative designer Jason Carrao-Reilley. The new collection features Astor the Fitness Model, Houston the Personal Shopper, Brook-Lynn the Event Planner, and Billy the Bakery Owner. The 16–inch dolls in heels are City Girls that have Saran hair and are dressed to impress. The dolls are available for purchase at...

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