Author: Chelsey Hubric

New Horses & Hearts Collection at Build-A-Bear Workshop

The new Horses & Hearts Riding Club Collection at Build-A-Bear Workshop features realistic horses and accessories. The accessories include saddles, stables, bridles, and more. The horses’ manes and tails can be styled with a brush and hair extensions. The new collection has two horse breeds to choose from: Make Your Own Palomino American Quarter Horse and Make Your Own Bay Thoroughbred...

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The NPD Group Says Video Game Sales are Steady

Total video game sales from March 2015 to March 2016 stayed about the same, according to The NPD Group. In addition, total software sales went up by seven percent, video game hardware sales went down by nineteen percent, and video games software and video games accessories sales increased by eight and nine percent. The top 10 games for 2016 include: Tom Clancy’s The Division, Far Cry: Primal, The Legend of Zelda: Twilight Princess HD, Grand Theft Auto V, UFC 2, MLB 16: The Show, Pokken Tournament, NBA 2K16, Call of Duty: Black Ops III, and...

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Drones Rulemaking Committee Makes Recommendations to FAA

The Micro Unmanned Aircraft Systems (UAS) Rulemaking Committee submitted recommendations to the Federal Aviation Administration (FAA) to establish framework for classifying and flying drones above people, according to the Toy Industry Association. The recommendations will be used as a basis for an FAA-proposed rule that will be issued this year. TIA representatives, supported by the majority of Aviation Rulemaking Committee members, requested for the committee to review pilot certification and other operator requirements proposed in the small UAS rule that may unnecessarily restrict recreational use of toy drones. The FAA has been requested to establish four risk categories of “micro UAS” that may fly over people. Toy drones weighing less than 0.55 pounds fit in the first category, and the committee has decided that these products are relatively safe to fly over people and don’t need any additional operational or performance requirements. The report recommends manufacturers to label packaging with the aircraft weight and any other labels developed by the industry. Manufacturers can declare compliance by submitting self-declarations to the FAA. The FAA is working on an expedited rulemaking timeline and has started drafting a notice of proposed rulemaking to amend the small UAS rule for micro UAS operations. The FAA developed a registration system for recreational owners of small UAS weighing between 0.55 and 55 pounds, and noncompliant owners could face civil and criminal...

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Silvergate Media Signs Multi-Territory Deal with Netflix for Octonauts

Silvergate Media has signed a three year, multi-territory deal with Netflix for seasons one, two, and three of Octonauts. Netflix is currently the exclusive subscription video on demand (SVOD) partner for Octonauts in the U.S. With the new deal, Octonauts is now available on Netflix in France, Latin America, and Canada. The number of series available varies in each territory. Oconauts is now in its fourth season and is aired in more than 100 countries on Disney Channel, ABC, TF1, Super RTL, and China Central...

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Nelvana Named Licensing Agent for Super Wings in France

Corus Entertainment’s Nelvana is the new licensing agent for Super Wings in France. Additionally, Nelvana holds the merchandising licensing rights for the series in North America, where it represents Super Wings in all categories except toys. Super Wings toys are distributed through Auldey in the U.S. and France, and Imports Dragons in Canada. Super Wings is a series for preschoolers that follows the adventures of Jett, a jet plane, who travels around the world delivering packages to children with his group of airplane pals. Jett and his friends are able to transform from planes into heroes who can run, climb, dig, and...

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TUV Rheinland Safety Hero Teaches Toy Safety Knowledge

TUV Rheinland Hong Kong experts brought toy safety knowledge to a group of over twenty kids at the YMCA Lam Tin Center. Last year, the EU issued over 460 notifications regarding toy safety in the RAPEX (Rapid Alert System for Dangerous non-food products). The common risks of toys are chemical substance release and choking. During the Easter holiday, the experts used examples and interactive games to convey safety tips when playing with toys. During the talk, the experts covered a wide range of products, from seasonal products such as swimming pools, sunglasses, face paint, and more. The kids were focused and involved in the presentation and actively participated in the discussion. At the same time, the experts told them of the dangerous outcomes of being careless when playing with toys and taught the kids how to choose safe and suitable...

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Fisher-Price Envisions the Future of Parenting at SXSW

Fisher-Price’s newly revealed video and vision, The Future of Parenting, shows the perspective of how technology could empower parents of the upcoming decade in soothing, entertaining, and caring for young children. The company has been working with Continuum, a global innovation design consultancy, to develop experiences based on technical themes to inspire future products and experiences rooted in solutions, play, learning, and development. In addition to the video, Fisher-Price and Continuum have released a paper under the same name, a further explanation of the futuristic product concepts and insights behind how they came to be. Both can be found here. The video made its debut at the South by Southwest Interactive Festival during the “Parenting without Pixels: The Tech Enabled Future” panel. The panel was moderated by Continuum’s Lee Moraeu, featuring Dr. Michael Shore, vice president of foresights at Mattel, and MIT Faculty David Rose and Rosalind Picard....

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Disney Magic Kingdoms Game Available Now on Smartphones and Tablets

Gameloft, in collaboration with Disney, has launched the Disney Magic Kingdoms app for iPhone, iPad, iPod touch, Android, and Windows Phone. Disney Magic Kingdoms allows players to enter the world of Disney and Disney Parks as they endeavor on a quest to restore the kingdom’s magic from evil powers. The app allows players to build attractions from the parks like Space Mountain, California Screamin’, and It’s a Small World. Disney Magic Kingdoms also allows users to share moments with their favorite Disney characters from Disney Pixar’s Wall E, Toy Story, Tangled, and...

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American Girl Expands Line with Mega Bloks Building Sets

American Girl has expanded into the building category for the first time, developed in collaboration with Mega Bloks. The new products feature detailed building sets and fully articulated minifigures, based on American Girl’s “Girl of the Year” dolls, including Grace, Isabelle, Saige, McKenna, and Nicki. Each themed set includes a multi-page storybook with step-by-step building instructions, and a Girl of the Year mini figure character featuring realistic details and unique fabric elements. Additionally, the line includes eight American Girl mini friend figures, and two style collections, which contain additional figures and mix-and-match accessories. The Girl of the Year-inspired construction line by Mega Bloks includes: Grace’s 2-in-1 Buildable Home, Isabelle’s Ballet Recital, Nicki’s Horse Stables, Saige’s Art Studio, Grace’s Pastry Cart, McKenna’s Gymnastics Training, Uptown and Downtown Style Collections, and Collectible Figures Assortment. The sets are available exclusively at Toys “R” Us in the U.S. and Canada, and will expand to other retailers in...

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