Author: Guest Contributor

Bright Lights, Toy City

Project Manager-Merchandising Raina Khumush Discusses Party City’s New Holiday Pop-Up Shops What is the strategy behind Party City’s Toy City pop-up shops? Are the shops a test for potential permanent toy locations? Party City is expanding our temporary store offerings through the expected piloting of approximately 50 new Toy City pop-up stores. We will launch the temporary Toy City sites alongside our Halloween City pop-up stores to allow for an integrated and seamless shopping and checkout experience. The creation of the Toy City concept complements our current seasonal retail strategy and is a logical extension of our brand—one that...

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MOMENTUM BUILDING FOR TRADITIONAL TOYS AND GAMES

Traditional Toys and Games Are Set to Fully Recover in 2019 by MATTHEW HUDAK, senior analyst, Euromonitor International The global toy market is taking a significant hit from the loss of Toys “R” Us, largely within the U.S. market. The headwinds from Toys “R” Us are further compounded by the impact of the Nintendo Switch, which will likely siphon more sales from traditional toys and games in 2018 than it did last year. However, these difficulties should begin to subside in 2019, and the traditional toy market will start to return to a more stable level of annual growth,...

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The Holiday Landscape Without Toys ‟R” Us

by JULI LENNETT, senior vice president, industry advisor, toys, The NPD Group A lot has happened in the last six months since the big announcement that Toys ‟R” Us would be liquidating its stores in the U.S. Based on some of the news reports in mid-March, when this was first announced, you might have predicted that the sky would have fallen by now and the toy industry would be a shell of itself. Well, that didn’t happen. Why not? As I wrote in my blog back in March, NPD found that when parents bought a toy last year at Toys ‟R” Us,...

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Living in a Post-Toys “R” Us World: Navigating the Future of Toy Retail

by JAMES ZAHN, publisher, The Rock Father Magazine Amid a crowded programming schedule at the San Diego Convention Center on July 21, something a bit different was happening upstairs at Comic-Con International. In a panel moderated by Daniel Pickett (founder, Action Figure Insider), I took the stage alongside Richard Gottlieb (principal and founder, Global Toy Group), Jason Labowitz (co-founder, Entertainment Earth and Bif Bang Pow!) and Steven Anne (category manager, toys/licensing at Walgreens) to discuss the future of toy retail in a world without Toys “R” Us (TRU) in the U.S.   Daniel invited me to take part due to...

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Making Your Outdoor Toy Look Good Indoors

By Phil Albritton, Power Kid Design & Development Through the years, I have been blessed to develop hundreds of outdoor toy products and packages. From the Original Funnoodle to bounce houses, waterslides, and sprinklers, the goal is that each product offers a new way to have safe fun outside. Outdoor products also offer several unique challenges, not the least of which is the packaging art. More than half of toy purchase decisions are made while in the store, and this is especially true with seasonal outdoor products that are often purchased with a particular event in mind and often...

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The Hunger Games Guide to Selling Toys and Games on Amazon

By Patrick Foster, writer and ecommerce expert, Ecommerce Tips It’s a familiar scenario: Living in a dystopian hellscape with a segmented population controlled by a diabolical dictatorship. You find yourself volunteering to take your young sister’s place in a massive contest with everything on the line. Drop-shipped into an enclosed custom-built landscape, you must outwit the best of the best and become the sole survivor. Now, imagine that instead of being drop-shipped into a terrifying wilderness, you’re drop-shipping products to customers from the Amazon jungle. And, instead of fighting for your life, you’re selling toys and games for your...

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Retail Imports to Hit Record Numbers this Summer Despite Tariff Debate

Imports at the nation’s major retail container ports are expected to set record numbers this summer and fall even as the debate over trade and tariffs continues in Washington, according to the monthly Global Port Tracker report released today by the National Retail Federation and Hackett Associates. “Consumers are buying more and that means retailers are importing more,” NRF Vice President for Supply Chain and Customs Policy Jonathan Gold said. “Imports continue to be the primary source of high-quality, mass-produced necessities at affordable prices and will be for the foreseeable future. If tariffs are imposed on consumer goods, that...

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The Evolution of Women in Gaming: WIT Preps for Gen Con with New Panel Presentation

by DEBBIE DUNN, managing director, The Brand Guild Gaming in all forms is at the epicenter of pop culture today, and it opened up new worlds to creators, developers, and enthusiasts alike. With the number of female gamers on the rise and involved on both sides of the table, coupled with the shift in culture that helped kick-start positive growth, what exactly does this mean for the industry? For the first time ever, WIT (Women in Toys, Licensing & Entertainment) will host a panel at Gen Con on The Evolution of Women in Gaming. Known as “the best four days...

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Toy Association’s Releases Report on STEM/STEAM Learning and Play

The Toy Association released a new report, “Decoding STEM/STEAM,” to help tackle the challenges, stigmas, and myths related to STEM/STEAM learning. Assembled and reviewed by a committee of experts in STEAM fields, the report aims to shed light on the meaning and history of STEM/STEAM, eradicate common myths and misconceptions, define the role of toys and play in STEM and STEAM education, and help parents better guide their children’s learning. The report explores how role models, stereotypes, and parental attitudes and anxieties about math and other STEM topics can influence a child’s desire and motivation to learn. It also dives...

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Eurazeo Looking Into Asmodee Sale

The private equity firm that owns Asmodee Group, Eurazeo, is exploring a sale of the company for $1.79 billion, according to ICv2. Asmodee Group owns Asmodee North America and its subsidiaries, as well as numerous game studios and distribution businesses in Europe. ICv2 reports that, “Eurazeo acquired 83 percent of Asmodee in 2013 in a deal that valued the company at €143 million, and set the company on an acquisition tear that has rolled up numerous distributors, game publishers, and game rights across two continents.  Now it’s apparently time to cash out, with investment bankers reportedly hired to run the...

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