Author: Jackie Cucco

Pocket.watch Shows Featuring YouTube Stars Stream on Hulu, Amazon

The startup Pocket.watch is repackaging content from top YouTube kids’ channels, including Ryan ToysReview, into half-hour TV show formats that are now streaming on Hulu and Amazon Prime Video, according to an article by Variety. The first format is called “Ultimate Mishmash,” which strings together best-of clips from Pocket.watch’s collection of YouTubers into 22-minute episodes. The initial series are individually dedicated to five creator partners: Ryan ToysReview, HobbyKidsTV, EvanTubeHD, JillianTubeHD, and CaptainSparklez. Pocked.watch also has an original half-hour series called “Pocket.watch Challenge Squad,” in which a team takes part in fun challenges, such as Oreo taste-tastes. Hulu licensed a...

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September Retail Sales Increased 3 Percent Over Last Year

September’s retail sales increased 0.4 percent over August on a seasonally adjusted basis, and were up 3 percent year-over-year unadjusted, according to calculations released today by the National Retail Federation (NRF). The numbers exclude automobiles, gasoline stations, and restaurants. September sales were up 4.5 percent on a three-month moving average, compared with the same period last year. NRF’s numbers are based on data from the U.S. Census Bureau, which released overall September sales—including automobiles, gasoline, and restaurants—were up 0.1 percent seasonally adjusted from August and 4.7 percent above September of last year. Specifics from key retail sectors during September include: Online...

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Rick And Morty Licensing Program Adds New Partners and Products

Cartoon Network Enterprises grows its licensing program for the popular Adult Swim series Rick and Morty. With more than a dozen new partners, a diverse range of products will be available for fans that span across multiple categories, including home décor, apparel, accessories, toys, and more. Just Toys will produce a line of Rick and Morty SquishMe’s available during the holiday season at mass retailers and specialty stores. Kidrobot will release Rick and Morty Slippery Stair figures this month, available at kidrobot.com with a glow-in-the-dark exclusive colorway available at Hot Topic. Fuckjerry launched the Rick and Morty expansion pack of its popular What Do You Meme adult party game exclusively at Spencer’s stores...

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Cryptozoic Launches Pantone: The Game

Cryptozoic Entertainment will release Pantone: The Game on Aug. 22. In this competitive party game, 2 to 20 players try to identify pop culture characters that are represented only by abstract arrangements of colors, inspired by Pantone. Players will create recognizable characters with a few well-placed color swatches. Like a small puzzle, they will arrange the colors to reveal the character with bare essentials. When another player guesses the character correctly, both players score points. If no one can guess the character during a round, a hint is given at the start of the next round, with each hint reducing...

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The Genius of Play’s “Tag, You’re It” Sweepstakes Inspired More Than 100 Days of Play

The Genius of Play inspired more than 100 days of play this summer with its “Tag, You’re It!” sweepstakes. The organization received more than 2,540 entries on Instagram and Twitter combined, each featuring photos of families and children having fun and expressing themselves through play. The “Tag, You’re It” sweepstakes took place on Instagram and Twitter between July 9 and Aug. 6 to help promote the importance of play during the summer months. During that time, parents were asked to share pictures of their children at play using the hashtags #GeniusofPlay and #sweepstakes and to tag their friends for a chance...

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Moose Toys Teams with Geocaching HQ for Treasure X

To celebrate the global toy launch of Treasure X, Moose Toys teamed up with Geocaching HQ to create a real-world treasure hunt adventure. In July, 3,000 special edition Treasure X game pieces were released into the game of geocaching and have since journeyed over 17,000 miles. Geocaching is a recreational activity of hunting for hidden objects using GPS coordinates posted on a website. Each game piece is engraved with a unique tracking number and moves from geocache to geocache through the hands of players towards a goal. To date, the game pieces have visited seven countries and interacted with...

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Eight Lands of LEGOLAND New York Resort Revealed

A first look at the eight themed lands that will make up the 150-acre LEGOLAND New York Resort were revealed at the family theme park’s future site in Goshen, New York last week in the form of LEGO bricks. A group of local kids, including friends and family members of the park staff and construction team, helped to unveil a 10-foot LEGO model of the theme park. The model is made of more than 135,000 LEGO bricks, and took 20 master model builders more than 1,300 hours to design and build. The kids dressed in costumes to represent each...

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The Escape Room Game Now Available in a MacGyver Version

Looks like this is a job for MacGyver! Pressman’s escape room in a box is now available in a MacGyver version, perfect for fans of the TV series that ran from 1985 to 1992 and was rebooted in 2016. MacGyver: The Escape Room Game brings the challenge of an escape room to consumers’ homes. Under license from CBS Consumer Products, this escape room in a box includes five individual, hour-long missions that will require players to use their mind as the ultimate weapon. MacGyver’s team must use the interactive website to guide them through the missions, while keeping in contact with their...

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Mattel Promotes Steve Totzke to Chief Commercial Officer

Mattel Inc. promoted Steve Totzke to chief commercial officer, with oversight of a new, unified global commercial organization for Mattel, effective immediately. Totzke will report to Ynon Kreiz, Mattel’s chairman and chief executive officer. As chief commercial officer, Totzke will directly manage a unified global commercial organization for Mattel and work closely with Kreiz and Richard Dickson, Mattel’s president and chief operating officer. Partnering with regional leaders in markets around the world, Totzke will be responsible for maximizing retail partnerships and expanding the company’s e-commerce capabilities. Totzke held a wide variety of leadership roles with Mattel over the course of nearly 20 years in areas including sales, marketing, and...

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