Author: Jackie Cucco

Distroller Wərld Opens Los Angeles Flagship Store

Distroller Wərld will open its a Los Angeles flagship store in Glendale Galleria, and will unveil its 1,200 square foot retail space and third U.S. store this September. Distroller made its U.S. debut last year with its first brick and mortar in San Diego, followed by a second retail location in Houston. Distroller was founded in Mexico City in 2004 by artist Amparo “Amparin” Serrano, and the brand currently has more than 60 stores in Mexico and Latin America. Distroller’s mainstay brand is the Neonate Babies, which come in a variety of sizes, personalities, and species. Parents and kids...

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My Singing Monsters Signs Licensed Plush Program with Commonwealth Toys

Commonwealth Toys entered a licensing deal with Wind Sun Sky to produce a complete line of plush toys in all sizes for the global market based on the My Singing Monsters gaming app, in partnership with Skybound Entertainment and Big Blue Bubble. The first characters will roll out for the holidays through e-commerce and to select retailers. The line will continue to build a collection of characters in a variety of sizes with plans to incorporate the musical abilities of the monsters. The deal was brokered by Alita Friedman, CEO of Alita’s Brand Bar, and licensing agency for the My Singing Monsters...

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Mattel Elects Adriana Cisneros and Roger Lynch to Board of Directors

Mattel Inc. elected Adriana Cisneros, CEO of Cisneros Group of Companies, and Roger Lynch, president and CEO of Pandora Media Inc. to the company’s Board of Directors, effective today. Cisneros, 38, currently serves as CEO of Cisneros, a global enterprise focused on media and entertainment, digital advertising solutions, real estate, and social leadership. She brings expertise in media and entertainment, digital advertising and content, as well as experience in the Latin American technology market. Lynch, 55, currently serves as president and CEO of Pandora, the streaming music provider. He has experience in digital content, social media, online marketing, e-commerce,...

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Third Annual Play Fair to Debut in Portland Next Month

The third annual Play Fair, hosted by The Toy Association and LeftField Media, will debut in Portland, Ore. this fall. Play Fair PDX will be held alongside Rose City Comic Con at the Oregon Convention Center from Sept. 7 to 9. More than 10,000 families are expected to attend, and more than 30 sponsors will exhibit, including DreamWorks, Playmobil, Entertainment One, Hog Wild, and Relevant Play. Families will have the chance to take part in photo opportunities with talent and costumed characters from PJ Masks, Peppa Pig, Poppy and Branch from Trolls: The Beat Goes On!, the University of Oregon...

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J.C. Penney to Add Baby Shops in 500 Stores This Month

J.C. Penney will introduce baby shops in 500 stores starting Aug. 30, the Motley Fool reports. While the company already offers cribs, high chairs, strollers, and car seats online at, shoppers will soon find these items and more in J.C. Penney stores. The baby shops will also showcase bottles, pacifiers, diaper bags, bouncer seats, and activity centers from brands including Avent, Graco, Fisher Price, Dr. Brown’s, Tommee Tippee, and Halo. The retailer will also expand its selection of baby apparel, which is part of its $1 billion children’s apparel business. The apparel will include Carter’s clothing and Gerber and...

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WowWee Launches Fingerling HUGS

WowWee expands its Fingerlings line to include Fingerlings HUGS, the plush edition of Bella and Boris, the Fingerlings baby monkeys. These new plush monkeys have long arms for kids to hug and cuddle with. Kids can swing, tickle, rock, and turn them upside down for different reactions. Featuring proprietary KissTech technology, Fingerlings HUGS will give a kiss when kids press the HUGS’ mouth to their cheeks or skin. Kids can also record their voice using TalkBack technology to hear Fingerlings HUGS repeat their words in a silly voice. Fingerlings HUGS launch tomorrow at retailers nationwide, including Target, Walmart, Amazon,...

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SYBO Games Reveals Subway Surfer Animated Series Teaser

SYBO Games has revealed the first teaser for Subway Surfers, an animated series based on the popular Subway Surfers mobile game where players surf as long as they can while collecting tokens and dodging oncoming trains. Fans can delve deeper into the Subway Surfers universe, with a chance to see the characters of the game brought to life as Jake, Tricky, and Fresh speak and interact out loud for the first time. The series is scripted by Brent Friedman, writer for Star Wars: Rebels and Star Wars: The Clone Wars, and produced by Sander Schwartz, Daytime Emmy award-winning producer...

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