Author: James Zahn

License Connection Set to Represent Monchhichi

License Connection inked a new deal to represent Monchhichi in the Benelux. The characters first hit the scene in 1974 as the brand’s first dolls — boy and girl twins — became a global sensation. For nearly 45 years, the brand has been constant, with Sekiguchi continuing to license and reinvent the line with toys, games, stationery products, TV series, and more. Monchhichi currently has a new animated series airing in select territories, and License Connection will focus on building both the modern incarnation and the classic brand. “The Benelux markets are a historical hotspot for us and we’re...

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‘Masha and the Bear’ Debuts New Episodes in Germany, Italy, UK, and Latin America

Animaccord will debut new episodes of Masha and the Bear in a number of territories this summer. Beginning June 7, with the season three premiere on Rai YoYo, Italian audiences will enjoy new episodes that expand on the Masha lore with adventurous little girl as a golfer, cosmonaut, mermaid, cowgirl, pilot, and even Charlie Chaplin. Along with the premiere, Rai YoYo will also debut a new episode of La posta di yoyo featuring Masha. KIKA in Germany will also debut season three this June as part of its prime time lineup. The latest season is already airing on Cartoon Network and...

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Parodies Prevail: Pooey Puitton and Louis Vuitton Will Co-Exist

In the tradition of MAD Magazine and the Garbage Pail Kids, parody continues to be protected by law in the United States. MGA Entertainment (MGAE) recently responded to a French legal scuffle over its Poopsie Slime Surprise Pooey Puitton purse by making a preemptive strike in the U.S. — filing papers in a California court, hoping for a ruling that parody is a protected expression with no infringement under U.S. law. Last December, Louis Vuitton Malletier cried foul in France, claiming that the unicorn handbag was an infringement of its trademark. In the States, Louis Vuitton moved to have MGAE‘s...

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The Party City Misconception: A Helium Shortage and Store Closings Are Separate Issues

Party City will close 45 stores this year, but contrary to some reports, the closures are unrelated to a shortage of helium. Earlier this month, widespread reports linked two pieces of news relating to the New Jersey-based retailer of party goods and toys. Yes, the company will be closing more stores than usual, and there is a global helium shortage, but the two have little, if anything, to do with one another. “It’s important to note that Party City’s decision to close an increased number of stores in 2019 is completely unrelated to the global helium issue, said Party...

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Geomagworld Debuts Mechanics Gravity Line

Geomagworld USA‘s R&D department developed an innovative “gravity motor” that powers the heart of its new toy range, Mechanics Gravity. The motor adds movement to the traditional Mechanics models, using the weight of the Geomag spheres to kick-start the various mechanisms of each set without having to use batteries or electric motors. It’s a green and sustainable way of powering the fun by harnessing the fundamental laws of physics, such as magnetism and gravity. Comprised of magnetic rods, steel spheres, and elements of different shapes such as cylinders, bearings and modular parts, the Mechanics Gravity system teaches STEM concepts as kids...

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CultureFly, MGA Entertainment Partner for L.O.L. Surprise! Subscription Box

CultureFly teamed up with MGA Entertainment (MGAE) for the L.O.L. Surprise! Subscription Box. The latest offering from the company behind collector boxes for JoJo Siwa, Game of Thrones, Supernatural, Pusheen, and more, will focus exclusively on MGAE’s massive hit L.O.L. Surprise! collection. The quarterly boxes will arrive seasonally, each containing six to eight L.O.L. Surprise! items for kids to wear, use, and play with. Items included will be custom-made, exclusive pieces that can’t be purchased anywhere else. Additionally, each box will include a randomly selected L.O.L. Surprise! Doll, Pet, or Lil Sister from an existing series. “We’re so excited to...

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Mattel Launches Wild Hearts Crew Dolls at Walmart

This summer, Mattel has a new crew making its debut at Walmart — the Wild Hearts Crew. Described as “a sisterhood of girls challenging everyone, everywhere to #DareToBeDifferent,” the new line of fashion dolls will launch with five characters in the first wave. Aimed at “celebrating those that wear their hearts on their sleeves,” the Wild Hearts Crew includes musician Cori Cruize, photographer Kenna Roswell, skater Jacy Masters, dreamer Rallee Radmore, and rocker Charlie Lake. The dolls made their simultaneous debut on social media and in-person at Clamour Summit in Palm Springs. The Wild Hearts Crew features high...

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