Author: James Zahn

Rubik’s Brand Ltd. Launches New Interactive Game, Rubik’s Cage

Rubik’s Brand Ltd. launched a new, interactive game based on the iconic Rubik’s Cube. From University Games, Rubik’s Cage is a fast-paced, multiplayer game of strategy that places opponents against each other in a race to group three cubes in a row. The strategy comes when players have to decide whether to flip, twist, or turn the cage in an effort to either knock their opponent’s cubes out of place as they move closer to a win. “We are thrilled to add this innovative game to our roster,” says Christoph Bettin, CEO, Rubik’s Brand Ltd. “We took the twist of...

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SDCC: Hasbro Launches Transformers HasLab Project: War for Cybertron Unicron

Following the success of its first HasLab crowdsourcing campaign last year, which brought to life Jabba the Hutt’s Sail Barge — the biggest Star Wars vehicle ever produced —  Hasbro is aiming even bigger for its first Transformers campaign. Ahead of Comic-Con International: San Diego (SDCC), Hasbro revealed the largest Transformers figure ever: Unicron. Known as The Lord of Chaos, The Planet Eater, and The Chaos Bringer, Unicron could come to life as a massive offering in the Transformers: War for Cybertron line, should the campaign be backed by a minimum of 8,000 orders before 11:59 p.m. EST on Aug. 31....

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Wicked Cool Toys Named Master Toy Licensee for ‘Halo Infinite’

Wicked Cool Toys is teaming up with the Master Chief to enter the expansive world of Halo. 343 Industries appointed Wicked Cool Toys as the master global toy licensee for Halo Infinite — the next chapter in the iconic video game franchise. Set for debut in time for the 2020 holiday season, Halo Infinite will be complimented by a full range of toys and collectibles that are being developed in partnership between Wicked Cool Toys and the game development team. Products will span multiple categories, including action figures, vehicles, play sets, plush, and role play items. “Halo Infinite is not...

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Genius Brands’ Rainbow Rangers, Llama Llama Hit Retail with New Product Lines

Genius Brands International Inc. is expanding beyond content development, production, and distribution this year. The company’s first foray into product merchandising involves licensed products inspired by Rainbow Rangers and Llama Llama, with toys, apparel, and more slated to begin hitting retail throughout the next few months. In addition to its entry into licensing and consumer products, Genius Brands has been making executive moves this year, with Jeff Shapiro hired to manage retail development this spring and Caroline Tyre recently appointed to handle International distribution following the announcement of its next series, Stan Lee’s Superhero Kindergarten, starring Arnold Schwarzenegger Currently airing on...

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Ryan’s World Inks Deal with Colgate for Kids Oral Care Line

Colgate confirmed this morning what fans of Ryan ToysReview discovered on YouTube last week: Ryan is launching an oral care line. In a new partnership with the young YouTuber and, Colgate will release a full Ryan’s World oral care regimen. The products were developed by Colgate with input from Ryan, who recently paid a visit to Colgate-Palmolive’s technology facility in New Jersey. The visit is featured in one of the most recent episodes of Ryan ToysReview, in which Ryan met with the Colgate team to discuss the various options available to aid in creating the new product line...

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‘Hot Wheels Monster Trucks Live: Crushing It!’ Comes to TV

Raycom-Legacy Content Company is bringing Mattel‘s Hot Wheels Monster Trucks to TV. Hot Wheels Monster Trucks Live: Crushing It! is a new, six-episode, syndicated series that takes viewers behind the scenes of the inaugural Hot Wheels Monster Trucks Live tour. Hosted by Tommy Kane (Black Lightning) and Kristen Beat (NBC Sports, Fox Sports), the unscripted series looks at the trucks, drivers, and fans, in addition to dishing the details on how Mattel‘s Hot Wheels team worked to bring their toys to life. “I’ve worked in the motorsports entertainment business for 25 years and this is the best Monster Truck...

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Rubik’s Crowns Fastest Cube Solver at World Cube Association Championship

There’s a new pair of fastest hands in the land when it comes to solving the famous Rubik’s Cube. At this year’s World Cube Association (WCA) World Championship Event, Rubik’s Brand Ltd. oversaw global competitors from more than 50 countries that were facing off in Australia to challenge each other for the title of fastest Cube solver. In the end, Philipp Weyer of Germany took the crown, solving the iconic 3-by-3-by-3-inch cube in just 6.74 seconds. Sean Patrick Vilanueva of the Philippines was a close second at 6.78 seconds, with Germany’s Sebastian Weyer placing third with a 6.81 second...

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LeapFrog LeapBuilders Smart Building Sets Arrive at Retail

LeapFrog Enterprises Inc. released its LeapBuilders line of smart building blocks this week. Previewed at Toy Fair New York, the company’s first-ever range of smart blocks combine classic block play with technology and curriculum-based learning content. LeapFrog says that the range hopes to inspire kids’ creativity while encouraging fine motor skills and problem-solving. “LeapFrog is shaking up the construction toy aisle by bringing building blocks to life with LeapBuilders,” says Andy Keimach, president, VTech Electronics North America, LeapFrog’s parent company. “LeapBuilders are packed full of the educational content that LeapFrog is known for so kids can get even more out...

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Distroller Debuts Nerlie Cornitos, Launches Back-to-School Neonate Babies Collection

Distroller launched what it’s calling “the most Rainbowbastic” addition to its Neonate Babies nursery: the Nerlie Cornitos. The latest Generation X-Clusive Nerlies feature distinct unicorn space suits that set them apart from other Nerlies in Distroller’s growing range of dolls. Neonate Babies first became popular in Mexico, with popularity reaching the U.S. through widely-shared videos that detail the Neonate Babies’ alien mythology and their Earthbound adoption process and care instructions. The dolls and accessories are available exclusively through Distroller USA’s online store, or at Distroller World experiential retail locations in San Diego, Houston, and Glendale, California. The Nerlie Cornitos’ story...

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GUND Unveils Line Friends Plush Collection

Spin Master’s GUND unveiled its first collection of Line Friends plush. One of the world’s fastest-growing character brands, Line Friends were initially created as stickers for the 200 million active users of the mobile messenger app, LINE. The new plush collection features Brown, Choco, Cony, and Sally — characters that have been moving beyond the app and into the realm of being full-blown lifestyle brand. “GUND is an iconic brand, known for creating quality, premium plush for over a century,” says Lauren Duchene, vice president of marketing for GUND. “Our trusted legacy combined with the hugely successful Line Friends brand creates...

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