Author: James Zahn

Hasbro Releases Transformers Unicron Conversion Video Featuring Takara TOMY Product Designer Kunihiro

The clock is ticking on Hasbro‘s latest crowdsourcing efforts on its Hasbro Pulse HasLab platform. Among the current projects is the Transformers: War for Cybertron Unicron figure — the largest Transformers action figure ever created. Known as The Lord of Chaos, The Planet Eater, and The Chaos Bringer, Unicron will only go into production if the campaign is backed by a minimum of 8,000 orders before 11:59 p.m. EST on Aug. 31. As the campaign nears the halfway mark, Hasbro released a unique take on a Transformers conversion video to show off the true scale and scope of the new Unicron design. Legendary...

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Nickelodeon Acquires Garfield, U.S. Acres Franchises for New Series, Consumer Products

The world’s most famous lasagna-loving cat has a new home. Viacom Inc., through Nickelodeon, will acquire Paws Inc., the entity holding global intellectual property rights to Jim Davis’ Garfield and U.S. Acres franchises — including all corresponding IP rights related to content, consumer products, and location-based experiences. The companies expect the acquisition to close in the upcoming weeks. The Garfield franchise, which celebrated its 40th anniversary last year, will join other Nickelodeon franchises, including Teenage Mutant Ninja Turtles, SpongeBob SquarePants — and its upcoming spin-off, Kamp Koral — Paw Patrol, the forthcoming Blue’s Clues and You!, and the new Star Trek animated series “This...

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Don Perkins Joins Crazy Aaron’s as New CEO

Don Perkins is the new CEO of Crazy Aaron Enterprises. The company behind Crazy Aaron’s Thinking Putty and appointed the former Procter & Gamble exec to lead the company into its next phase. Perkins, who recently founded Zon Capital Partners in an effort to “help young companies build high-performing teams, implement new financial systems, and operate with strategic vision,” has a long career with experience spanning manufacturing, corporate business development, and senior executive leadership. “I am so excited to welcome Don to the team,” says Aaron Muderick, founder and president of Crazy Aaron’s. “As a vertically integrated organization, we needed a leader with...

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Spin Master Invites Kids to Enter the World of Dragamonz

Spin Master Corp. is smashing into the world of Dragamar for its new toy line, Dragamonz. The new collectible range includes 72 half-animal, half-dragon figures that kids can reveal by smashing open a colorful egg. The collection includes an element of cross-platform play, with each character packed alongside trading cards that can be used in a battling card game for further extended play. Kids can then bring their dragons to life through an augmented reality mobile app for iOS and Android developed by HappyGiant, and an animated series set to debut on Amazon Prime Video this fall. “Dragamonz gives kids...

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Kellytoy’s Squishmallows are Ready for Halloween

It’s almost time for trick-or-treating, and Kellytoy‘s Squishmallows are ready! Beginning next month, kids and grownups alike can look for the full collection of spooky, squishy friends that are perfect for creeping and cuddling. The collection includes Bella a happy black spider; Drake a dapper vampire; Autumn a magical black cat; Paige a jolly pumpkin; Grace a ‘spirited’ ghost; and Frankenstein (aka “Frankie”), along with four new additions for this year — Emily, a loveable bat;  Madeleine a cheerful witch; Cannon a sweet candy corn; and Milo a huggable mummy. Squishmallows have become Kellytoy’s bestselling line, with more than...

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eOne Preps for Preschool Push at Brand Licensing Europe

Entertainment One (eOne) will showcase its preschool slate at Brand Licensing Europe this October. The company will race into ExCel London with its new property, Ricky Zoom, along with its full stable of properties, including Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom. Among the highlights for eOne, Peppa Pig now boasts more than 1,000 global licensees as it celebrates its 15th anniversary in the UK. Across Europe, the brand has seen toy sales grow, with a massive 700% uptick in Germany alone. Now entering its third season, which is set to debut on Disney Junior next month,...

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My Little Pony Debuts “Weird Al” Clip, 90210 Parody, Dates for Live Tour

It’s a big week for My Little Pony news. Following the mid-season premiere of My Little Pony: Friendship is Magic on Discovery Family this weekend, the Mane Six and Co. are heading into the series’ final episodes with the return of a popular guest star: “Weird Al” Yankovic. This weekend, Weird Al returned to Equestria, once again lending his voice to the fan-favorite Cheese Sandwich in episode 14, “The Last Laugh.” Then, on The My Little Pony Retro Show, the Ponies star in Equestria Hills, 90210 — a musical parody of Beverly Hills, 90210, which returns to Fox this...

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Rubik’s Crowns a New CubingUSA Nationals Champion

This month, Rubik’s Brand Ltd. presented the CubingUSA Nationals Event. Held Aug. 1-4, in Baltimore, the competition featured hundreds of global speedcubers — masters of the Rubik’s Cube —all vying for the coveted title of the fastest speed Cuber. For 2019, Rubik’s Brand crowned Patrick Ponce as the new CubingUSA National Champion. Ponce secured his first place win by solving his Cube in an average time of just 7.05 seconds. Second place went to to Lucas Etter with a 7.13 second average, while Max Park placed third with an average time of 7.36 seconds. Rubik’s Brand presented qualifier tickets...

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Exclusive: Maya Toys Celebrates 10 Years of Orbeez with New Products

Maya Toys is celebrating 10 years of its Orbeez brand with new products set to hit retail this month. The company will release a pair of new Orbeez Wow World Wowzer collections — Polar Magic and Sparkle Surprise — in addition to a new color of Orbeez beads called Party Pink. The third series of Orbeez Wow World Wowzers invites kids to the land of Polar Magic with icy blue globes and 20 new characters to collect, including rare and super rare. Kids can pour water into the globe to reveal the character within, but this time there’s two...

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Goliath Games Brings Beyblade Burst to the Game Aisle

Goliath Games is bringing Beyblade Burst into the game aisle with a pair of new board games released under its Pressman banner. Available exclusively at Target, the Beyblade Burst Beymaster Competition Arena allows for head-to-head play, complete with tilting game board, spinning tops, and map cards. In order to become the greatest Blader, players must develop a winning strategy to knock over Score Towers and avoid obstacles with Spinning Tops to score points and be ranked by achievements from Rookie to Invincible. Created as a cross-platform experience by Goliath, Sunrights Inc., and Epic Story Interactive Inc. the Beyblade Burst...

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