Author: Kelly Corbett

NSI International Introduces Micro Blasters

NSI International Inc. added Micro Blasters to its Laser XTM family of products. The new 5-inch blasters feature lighting and sound effects that simulate a laser tag arena. Kids can strap a receiver onto their upper arm, and blast opponents up to 100 feet away, and hold the trigger to reload. The game is available at GetLaserX.com and is coming soon to Toys “R” Us, Walmart, Costco, and...

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Educational Insights To Introduce More Than 50 New Products At Toy Fair

Educational Insights will release new toys and games at this year’s North American International Toy Fair. This year’s line-up includes science tools, outdoor play products, make-your-own forts, puzzles, family games, construction toys, board games designed specifically for toddlers, just-like-me baby dolls, the company’s very first grown-up party game, and so much more. Highlights include the Bright Basic line, Baby Bioux dolls, Baby Doux Dolls, and Sculptapalooza. Educational Insights will also extend its Playfoam Line with Playfoam Pals. Kids can crack open the Playfoam Pals carton to find a mix-and-match animal friend hidden inside a pod of squishy, squashy Playfoam. Series one of...

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Bonkers Toys Launches Toy Line for YouTuber Ryan ToysReview

Bonkers Toys partnered with YouTube sensation Ryan ToysReview and pocket.watch to develop the first toy line based on the channel. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel. Bonkers Toys will premiere the product at the North American International Toy Fair under the Ryan’s World brand. The line will be based on Ryan’s favorite toys and backed by the marketing power and reach of his numerous YouTube channels, including blind bag collectibles and other packaged formats such as figures, vehicles, plush, slime, and more. The Ryan’s World toy...

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Moose Toys to Distribute Fur Babies Plush in North America

Moose Toys will debut Fur Babies World at this year’s North American International Toy Fair. The line was created by Golden Bear and supported by a series of YouTube webisodes, and the Australian toy company will distribute the line in North America. The line features soft plush animals with plastic eyes and patented technology that lets kids wiggle and waggle their ears with a touch. The Fur Babies World plush line will launch in the...

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Mattel Set To Release Companion Card Game To UNO

Mattel will release a new card game, DOS, the companion game to the classic UNO. This is the first game in nearly 50 years from the brand. DOS features new rules and cards to offer players a different challenge alongside the nostalgia of the UNO brand. DOS reflects UNO’s simple premise of matching numbers and colors, but challenges players with multiple play options. DOS starts with two cards in the center row and players should match numbers first, with an added bonus if they also match colors. Any time a player has only two cards in his or her...

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Learning Resources Introduces STEM Toys At Toy Fair

Learning Resources will debut new STEM toys at the North American International Toy Fair in New York City this week. Learning Resources has earned the STEM Approved Trustmark from STEM.org on more than 50 of its products. Botley is a new coding robot activity set, that is 100 percent screen free, that teaches early hands-on coding skills in a fun and friendly way to kids as young as 5. Beaker Creatures is a new line of science-themed collectibles designed to build skills and spark curiosity. It combines hands-on science experimentation with characters from planets such as: Bubble Land, Snow...

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Mattel Appoints Yvon Kreiz As New Non-Executive Chairman

Mattel’s Board of Directors appointed Ynon Kreiz as non-executive chairman of the Mattel Board of Directors, effective at the Annual Meeting of Stockholders. Kreiz, the present director of Mattel since June 2017, succeeds Christopher A. Sinclair, who announced his retirement in June 2017. He previously served as Chairman and CEO of Endemol Group and was the co-founder, chairman and CEO of Fox Kids Europe N.V. Mr. Kreiz serves on the Board of Directors at Warner Music Group and is also a member of the Board of Advisors of the UCLA Anderson School of...

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Make It Real Introduces Juicy Couture DIY Line

Make It Real and Juicy Couture teamed up to create Choose Juicy!, a new DIY range, that will be introduced at the North American International Toy Fair in New York City. The collection is designed for kids ages 8 and up, and features DIY kits that let them create their own wearable designs—from charm bracelets and necklaces to hair accessories—and fashion design sketchbooks. Products will be presented in packaging featuring Juicy’s signature hot pink,  inspired by the company’s pink velour tracksuit. To celebrate the launch of this new collection, Make It Real is hosting a special Juicy Fashion Designer Contest on its website throughout...

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Horizon Group USA Introduces New DIY Slime Sets

Horizon Group USA expands its line of slime with D.I.Y., all-in-one slime-based kits, enabling kids to have new and different experiences with slime. The new products will be an extension of its already standing brand SLIMYGLOOP D.I.Y. New is Instant SLIMYGLOOP, which provides an instant, less-mess activity for kids. In three steps, kids can combine the Instant SLIMYGLOOP activator and solution to make slime. With SLIMYGLOOP Mix’EMS, kids mix the included embellishments and collectibles into the pre-made SLIMYGLOOP to create their own compounds. This March, Horizon Group will continue to build on its activity kits with the introduction of SQUOOSH-O’S,...

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Former Spin Master Employee Launches Toy Company

Eva Wong will showcase the preliminary brand lineup for the launch of the newly-formed Never Wrong Toys at The North American International Toy Fair in New York City. The company, founded by Wong and Markan Industrial Group Ltd., will feature games, novelties, collectibles, and activities. Wong previously worked for Spin Master and BOT-I Global, and built a background in product development, business development, operation, and sales. Never Wrong Toys retained ChizComm Ltd. as its marketing...

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