Author: Lindsay Gordon

Acquisition Rises to 75 Percent for Online Gamer Segment

Results from the Online Gaming 2012 survey are in. According to the NPD Group, 67 percent of all gamers reported that they had acquired at least one game in either a physical or digital format within the past three months. This figure rose to 75 percent when looking specifically at online gamers only. 40 percent of all gamers obtained at least one game from both the physical and digital formats. The total population of gamers acquired an average of eight games. Those only purchasing digital games reported an average of six games, compared to the three for those who acquired only physical games. The findings appear to be influenced by the multifunctional devices online gamers use to access their games, including both free and paid. This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

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A2E2 Reveals “Rainbow Valley Heroes”

A Squared Elxsi Entertainment LLC (A2E2), introduces Rainbow Valley Heroes, an animated series that serves as the company’s first preschool property. In addition to creating new episodes, A2E2 also intends to spawn new toys, digital entertainment products, games, apparel, books, and additional branded merchandise. The series follows the adventures of a fun-loving fleet of rescue trucks. Featuring colorful stories told through vibrant CGI animation, the show introduces engaging characters with big personalities. Fire Chief Rusty and Pam the Paramedic  join forces with Lieutenant Lonnie and Major Mia to lead their teams on a series of adventures. These adventures teach kids about the value of friendship, sharing, and working hard at school, while educating toddlers on subjects such as recycling, telling the time, and problem solving. This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

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