Author: Sierra McCleary-Harris

JAKKS Pacific Debuts Full Line of New Godzilla Toys at Toy Fair

JAKKS Pacific, in collaboration with Toho and Legendary Entertainment, launched a new line of Godzilla toys inspired by Warner Bros. Pictures’ and Legendary Entertainment’s Godzilla: King of the Monsters at Toy Fair New York. The portfolio of action figures, role-play toys, and play sets is based on Godzilla: King of the Monsters, set to hit theaters on May 31. The entire toy line will be available worldwide, launching in April exclusively at Walmart in the U.S., with prices ranging from $9.99-$59.99. “Godzilla is an iconic character, and we are excited to be partnering with Toho and Legendary on an extensive line of...

Read More

LEGO Group Previews LEGO Jurassic World: Legend of Isla Nublar Sets at Toy Fair

Universal Brand Development (Universal) and the LEGO Group today announced an expansion to the popular LEGO Jurassic World portfolio of toys and content — four new building sets inspired by an all-new, animated mini-series LEGO Jurassic World: Legend of Isla Nublar. The sets will be on display in the LEGO booth No. 1335 during Toy Fair New York from Feb. 16-19. Following the adventures of Claire, Owen, and fan-favorite dinosaurs seen in the 2018 animated specials LEGO Jurassic World: The Secret Exhibit, this new mini-series runs 13 episodes and will debut later this year. “Jurassic World is one of those properties that just works so...

Read More

ZURU to Debut Self-Sealing Party Balloons at Toy Fair New York

The ZURU Bunch O Balloons brand is set to erupt as ZURU debuts the Bunch O Balloons Self-Sealing Party Balloons on Saturday at Toy Fair New York. In less than a minute, the new Party Balloons fill and self-tie. ZURU Bunch O Balloons Self-Sealing Party Balloons are reusable, refillable, come in a range of colors and themes, and can be filled using a helium tank or an air compressor. Available now at bunchoballoonsparty.com, the ZURU Bunch O Balloons Party Starter Pack includes an Electric Party Pump, 48 Self-Sealing Party Balloons, a helium tank adaptor, and a fast-fill hose attachment for other inflatables for $29.99. Other...

Read More

Elenco Intros Teach Tech Brand

Elenco, maker of Snap Circuits products, introduces Teach Tech, a new line of educational toys focusing on hands-on building. The company will unveil two coding robot kits — Tobbie II and Mech-5 — at Toy Fair New York, offering demos of new green energy and robotics kits in the line. The new products will appeal to kids who enjoy building, tinkering, and then bringing their creations to life with movement, coding, and programming. Plus, future-minded kids can investigate alternative power sources with kits that highlight solar, hydraulic, wind, or air power. With Tobbie II, kids can build a robot,...

Read More

LEGO Hidden Side Combines Building, Augmented Reality

The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme in which kids must turn a haunted world back to normal, one ghost at a time. It integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. The company will showcase LEGO Hidden Side, developed for kids ages 7 and up, for the first time in booth No. 1335 at Toy Fair New York from Feb. 16 to 19. “Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move...

Read More

Hasbro Studios Inks Home Entertainment Deal With U.K.’S Clear Vision

Hasbro Studios, the Los Angeles-based entertainment division of Hasbro Inc. has announced an extensive multi-territory deal with leading independent home entertainment label Clear Vision. The U.K.-based company has acquired HV distribution rights to the first and second seasons of the kids’ hit My Little Pony Friendship is Magic in the U.K., France, Spain, Italy, the Nordic countries, and the Middle East. Produced and distributed globally by Hasbro Studios, My Little Pony Friendship is Magic follows a core cast of six pony friends through funny, offbeat experiences, lessons in friendship and exciting, enchanted...

Read More

Harold Chizick Launches ChizComm

Toy industry veteran Harold Chizick has launched ChizComm Ltd., a full-service marketing and communication agency dedicated to launching, marketing, and promoting products and entertainment for children. Chizick is the former vice president of marketing services for Spin Master, where he served for 14 years. The agency will provide strategic planning, product launches, communication strategy, and digital strategy, among other services. Based in Toronto, ChizComm has already signed with Tech 4 Kids to work on the launch of its Tech Recon brand. For more information, email Harold:...

Read More

Britney Spears to Release New Song for New Smurfs Movie

Britney Spears will release a song for Columbia Pictures/Sony Pictures Animation‘s family comedy The Smurfs 2, titled “Ooh La La,” via Kemosabe/RCA Records. “Ooh La La” will play at the end credits of the film. The Smurfs 2, the sequel to the hybrid live action/animated film released in 2011, is set to hit theaters on July 31. Spears says, “I have always loved the Smurfs as a kid and now my boys are the biggest Smurfs fans ever. I wanted to surprise them with a song in the movie. I know they’ll think it’s...

Read More

LeapFrog to Webcast First Quarter Results

LeapFrog Enterprises Inc. will webcast its first quarter results conference call on May 2, at 5:30 a.m. PDT, following the release of its financial results. The live webcast will be available at LeapFrog’s investor relations website at www.leapfroginvestor.com. An archive of the webcast will be available on the web site approximately three hours following completion of the call. To participate in the call, dial (706) 634-0183 and request Conference ID 36439156. A telephonic replay of the call will be available for one month. To access the replay, dial (404) 537-3406 and use Conference ID...

Read More

Disney Infinity Stands Out with Toy Box Mode

Disney Interactive has released the first video focused entirely on the Disney Infinity Toy Box mode, a play feature that allows every player to combine Disney and Pixar‘s most popular characters and worlds to create one-of-a-kind Disney experiences. In the Toy Box mode, players can build their own adventures and worlds featuring hundreds of characters, vehicles, items, and environments, including Scrooge McDuck’s money pit, a Tron Recognizer, the Dumbo flying elephant ride, and Stitch’s Surfboard. Players can also use the logic editor to create any kind of game or experience, such as action adventures, obstacle courses, capture-the-flag, tower defense, car races—even re-create some of their favorite classic arcade games. Check out the trailer...

Read More

Latest Issue

Subscribe to Toy Report!