Author: Sierra McCleary-Harris

ASPCA to Launch Toy Line with Commonwealth Toy & Novelty

The American Society for the Prevention of Cruelty to Animals (ASPCA) entered into an agreement with Commonwealth Toy & Novelty Co. Inc. to develop a line of plush toys and accessories. The line will aim to replicate the experience of adopting a shelter pet, bringing the ASPCA’s mission to a new generation of animal advocates. The line is set to launch by the end of the year. Commonwealth Toy & Novelty Co. Inc. joins a robust roster of ASPCA licensees including Firestar Diamond Inc., American Greetings Corporation, Eyewear Inventions LLC, European Home Design Inc., and Williams-Sonoma Inc.’s PBTeen and West Elm...

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First Friends Friendly Pacifier Now Available at Babies “R” Us

First Friends has launched the Friendly Pacifier Two-Pack, a new must-have pacifier that soothes and entertains baby at the same time, exclusively at Babies “R” Us stores nationwide and online at  This patent-pending design combines a soothing pacifier with a plush toy to maximize security and comfort for baby, while helping them to calmly discover the world around them. First Friends are dishwasher safe, made from latex-free medical grade silicone, and do not contain polycarbonate or epoxy. It comes in three different color blanket styles and characters, including bunny, puppy, and lamb (pink, blue, yellow or brown). The pacifier is recommended for babies ages 0 to 6 months. For more information, visit or check them out on...

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Children’s Products Retailers Prepare for CBME South America

Brazil’s market for children’s and baby products is booming and growing at around 14 percent per year, almost twice as fast as the adult market. Children Baby Maternity Industry Expo (CBME), a sourcing event for children’s, baby, and maternity products, is one of the industry’s leading B2B events for this category. Organized by UBM, the event features four editions worldwide in China, India, Turkey, and now Brazil. CBME South America will be held from August 27 to 29 at Transamerica Expo Center in São Paulo Brazil. More than 120 exhibitors will present industry trends, the latest innovations, and new products and services to more than 4,000 professional visitors at CBME South America. Registration for CBME South America is now open. For more info or to register, visit...

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Disney iHome to Provide Kid-Safe Headphones

Disney iHome’s Kid-Safe headphones are great for travel for the whole family. Mix iHome’s innovative technology with Disney’s animation and you get a winning recipe for the coolest headphones around. These kid-safe headphones feature a built-in volume limiter that protects hearing and makes listening to music safe for little ears. Headphones are available in Minnie Mouse, Cars, Cinderella, and Princess designs. For more info or to purchase online, visit...

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Fraggle Rock Brought Back to Life for 30th Anniversary

Jim Henson’s famous Fraggle Rock characters will be unveiled next week as premium wall graphics exclusively by WALLS360. Fans can select their favorite repositionable characters from the megahit TV show that first aired in 1983 to adorn their walls. Gobo, Wembley, Boober, and others can be purchased individually in sizes ranging from 1 to 5 feet. In addition, WALLS360 is launching new branded wall collections from Veggie Tales and Doodle Jump. WALLS 360 wall graphics are self-adhesive, easy to install, and can be removed and re-used hundreds of times without leaving a mark or damaging...

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Viewers Get Chance to Be on TV with The Hub’s Family Game Night Sweepstakes

The Hub Network is holding a “Family Game Night” Sweepstakes, in which fans of the popular family game show will have an opportunity to win a trip to Los Angeles to attend a live taping of the series and, pending eligibility, get a chance to be a contestant with his or her family. The sweepstakes kicks off during the “Family Game Night” Marathon, to be April 7 from 7 p.m. until midnight. “Family Game Night” is produced by Hasbro Studios and Zoo Productions. During the “Family Game Night” Marathon, The Hub will present a secret code word during each hour of the five-hour marathon. Viewers will be asked to enter the code at by April 11 at 11:59 p.m., and they can enter each code once for a maximum of five entries. One fan will win a trip for four to Los Angeles to see a live taping of “Family Game Night” and $1,000 cash. Subject to final approval by the show selection process, the winning fan will have an opportunity to be chosen from the audience to be a contestant with his or her family. For more details on The Hub’s “Family Game Night” Sweepstakes, visit...

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COMMENTARY: Get Your Party on with the Newest Member of the Furby Family

Looking back, I remember being terrified of Furby when I was younger. Whenever a Furby commercial came on, I either ran into another room or attacked the TV with pillows. To my dismay, neither of these methods saved me from the Furby Fever that everyone around me seemed to be succumbing to. When these fuzzy little creatures were relaunched last year, I was cautious and, truth be told, still a bit frightened. That’s not the case for the new Furby Party Rocker, a smaller, less expensive Furby that I tested out for the spring edition of The Toy Insider. Used in conjunction with a free app, this little rocker performs for you, speaks in Furbish—which, according to a fellow editor hailing from Honolulu, oddly resembles Hawaiian—and is sure to delight you with her sassy behavior. While the Party Rocker is entertaining on its own, the app takes it to another level and appeals to today’s digi-obsessed kids. I’m not hopping aboard the classic Furby Ferry just yet, but I am ready to get my party on with the new Furby Party...

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Big Tent Entertainment Inks New Deals

Big Tent Entertainment, a New York-based branded entertainment company, has signed a series of new licensing deals to bring Domo to fans wherever they may find themselves. Whether relaxing at home or having fun at an amusement park, fans will be able to interact with the viral Internet meme turned iconic brand in all new ways. Magnote will release new cube figures, novelty steel puzzles, craft wooden décor kits, and more. Domo will also be hitting amusement parks throughout North America thanks to Kellytoy USA, who will produce a variety of fair prizes such as plush and plush hats. For more info on these licensing deals, check out this week’s Total Licensing Report. For more info on Domo, visit For more info on Big Tent Entertainment, visit...

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Smart Toys and Games Launches SmartMax Construction Photo Contest on Facebook

Smart Toys and Games Inc. invites SmartMax enthusiasts to participate in a Facebook photo contest to highlight their SmartMax construction talents for a chance to win a monthly SmartMax prize package. SmartMax builders can submit photos between the first and last day of each month and one winner per month will be announced on the SmartMax Facebook page. U.S. residents can submit photos to Each entry should include full name, age, and shipping address. Some shared photos will be posted on SmartMax’s Facebook page. There is a limit of one entry per month. SmartMax allows children to explore the world of magnetism in a safe way, thanks to the large, strong, and easy to manipulate pieces. All SmartMax products, from the basic building sets to the themed vehicles, complement one and other and can be used together in structures. For more information about Smart Toys and Games, visit...

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