In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with “The Toy Coach” Azhelle Wade. For more than a decade, Wade has held roles at companies including Horizon Group and Blumenthal Lansing Co., and served as a global product development and design manager at Toys “R” Us and Babies “R” Us. She currently serves as vice president of brand and product at Creative Kids. Wade was a recent Women in Toys Wonder Women Awards “Rising Star” finalist.

On the show, Albritton and Wade discuss her early focus on serving and learning from kids, and how a cancer scare propelled her into several new ventures. Other topics include the ways that a manufacturer can bring continuous value to its buyers and the unique aspects of working in the doll and craft categories. Finally, Wade shares the origin story of her “Making it in the Toy Industry” podcast.

Part of the Adventure Media and Events Podcast Network, the “Power Kid Podcast” presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Adventure Media and Events Podcast Network is now available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.