Babies “R” Us has partnered with TheBump.com, a pregnancy and parenting website that offers advice, ideas, resources, and support to first-time parents as they navigate pregnancy. Used by more than 18 million parents to date, the Babies “R” Us Registry will now be available to a new, expanded audience of moms-to-be, who can create and share their registry directly from TheBump.com via its Gift Registry Center. In addition, the registry search tool on TheBump.com allows friends and family to find Babies “R” Us registrants’ lists and buy them a gift.
The two brands will support the partnership with a comprehensive cross-promotional program, including digital advertising, signage, registry materials, and The Bump My Pregnancy Calendar mobile app and newsletters.
