In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Tara Badie, director of marketing at Bandai America.

More than 82 million Tamagotchi virtual pets have been sold since the line first launched to massive success in 1996. Now, Tamagotchi is back on the scene with a retro line that taps into the ’90s nostalgia wave and the all-new Tamagotchi On — an evolved new experience with a full-color screen and new ways to interact.

On the show, Badie and Albritton discuss her work at both Bandai America and MGA Entertainment (MGAE), along with the relaunch of this iconic brand and why now is the right time for a refresh. Additionally, the duo takes a look into the future of Tamagotchi and how Bandai plans to keep it on the cutting edge of technological innovation.

Part of the Adventure Media and Events Podcast Network, the “Power Kid Podcast” presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries.

The Adventure Media and Events Podcast Network is now available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.